PGBM03 - Operations Management
Domino’s Pizza
Module Leader: Dr. Tie Xu
Module Tutor: Tom Cuthbertson
Name: Mohammad Junaid Iqbal
Student ID: 099025265
Programme: MBA Finance
Date: 16th January 2012
Words:
Domino’s Pizza
Module Leader: Dr. Tie Xu
Module Tutor: Tom Cuthbertson
Name: Mohammad Junaid Iqbal
Student ID: 099025265
Programme: MBA Finance
Date: 16th January 2012
Words:
(2012-2013)
(2012-2013)
Table of Content
1. Introduction
2.1 Company Profile 2.2 Corporate Vision 2.3 Operational Strategy 2.4 Competition 2.5 Report
2. Product & Production Process
3. Conclusion & Recommendations
4. References
Introduction 1.1 Company Profile * Domino 's Pizza is a world known company that is considered to be experts in this field of the food industry. Domino’s Pizza niche approach to the market has made them achieve great customer loyalty across the globe. Their desire for providing quality products has got them several awards and records in this field. The organization orientates in a unique manner than its competitors which is the reason for its success as well. Domino’s around the world has around 9500 stores operating in more seventy five countries since its start in the 1960’s. Domino’s head quarter which is based in Michigan, USA keeps the total control of delivering the raw materials to the master franchises (Figure - 1) and administers quality of them as well. * Figure 1 – Domino’s franchise model in UK.
Figure 1 – Domino’s franchise model in UK.
1.2 Corporate Vision
The Domino’s tends to focus on the following vital areas: * Outsmarting the competition in the market. * No compromise on quality of products. * Service provided to the customer to the best. * Figure 2 – Domino’s: Corporate Vision
Figure 2 – Domino’s: Corporate Vision
Achieving customer loyalty
References: * Domino 's Pizza grows fat on UK 's taste for austerity | Business | The Observer . 2013. [ONLINE] Available at: http://www.guardian.co.uk/business/2011/jan/09/dominos-pizza-uk-boosted-by-recession * Nigel Slack, 2007. Operations Management (5th Edition). 5 Edition. Trans-Atlantic Publications, Inc.. * Domino 's Pizza - Investors . 2013. Domino 's Pizza - Investors. * Robert Johnston, 2004. Service Operations Management. Edition. Prentice Hall. * Planning, Sourcing, Replenishment Are Easy as (Pizza) Pie. 2013. [ONLINE] Available at: * Donald Waters, 2009. Supply Chain Management: An Introduction to Logistics. 2nd Edition. Palgrave Macmillan. * Domino 's Pizza: About us. 2013. Domino 's Pizza : About us. * Nigel Slack, 2010. Operations Management with My O M Lab (6th Edition).Prentice Hall.