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Assignment title:
Explain how operations strategy is influenced by customer and business prospective and where in a standard value chain you would expect to see your chosen topic addressed
Contents
Operations strategy 3 INTRODUCTION 3 OPERATIONS STRATEGY 6 OPERATIONS STRATEGY PROCESS 8 Easy Jet Case Study 11 OPERATIONS STRATEGY: CONTENT 18 Conclusion 21 References 23
Operations strategy
Explain how operations strategy is influenced by customer and business prospective and where in a standard value chain you would expect to see your chosen topic addressed.
INTRODUCTION
Every organization’s operations strategies are concerned with getting things done; ie producing merchandise for customers.
However, most people believe that operations management is only concerned with short-term, day-to-day issues.
In essence, all business organisations are concerned with how their business will survive and prosper in future. In contemporary terms, most business strategies are recognised with a plan as part of or a set of intentions that will set theirr long-term directions of their actions that are needed to ensure future organisational success.
Thus, no matter how strong their plan is or how noble their intentions, are, any organisation’s strategy can only become a meaningful reality, in practice, if it’s operationally instigated. Every organisation’s operations are equally important because most organisational activity comprises the day-to-day activities within the operations function. It’s the process of daily actions of operations, when considered in their totality that constitute the organisation’s long-term strategic direction.
The relationship between an organisation’s strategy and the operations involved is a key determinant of its ability to achieve long-term success