The phenomenon of the personalization of the internet is all around us. Sites such as Google, Facebook and Yahoo are adapting their results for each individual.
This is a major step forward and we’ve only just come across it.
For example, let’s take Google. When you type your required search in the toolbar, Google gives you the links that are specifically chosen for you. It does this by taking in account every link you first clicked on during other searches.
Other things it takes into account are your geographical location, your type of computer and the browser you’re using.
You should take in account that sites like Google aren’t perfect. Some people argue that this particular altering of the search results limits the possibility of broadening your view and it traps you in your bubble. This is, however, not the case. If anything, it helps you expand your view by letting you find exactly what you want as effectively as possibly.
People are not suffering from exclusion from information, when searching for particular views. Site hosts are helping people gain a more effective and faster route to what they’re searching for. If something doesn’t interest you, it is more than logical that Google or other sites show you what you do interest.
Years ago the internet wasn’t as evolved as it is now. The earliest sites only contained search engines and sites which contained information about stuff. Everything that was put on, was still monitored by a group of ‘gatekeepers’ as you can say. However, the internet has exploded concerning the variety of it and there’s no more such a thing as a gatekeeper because in fact, you can put any information you like on the internet, whether true or false.
When, for example, working on an certain assignment for school. It is very handy to have trustworthy and