Organic Soap Product Concept
Positioning gap for Beauty Soap
A. S. M. Sayeem
Student ID- 060323
Phone - +8801717099396
Email: asmsayeem@live.com
Introduction
This is a product proposal for particularly the beauty soap industry. Here, a timely, feasible, profitably potent and environment friendly product concept has been portrayed. Any producer of beauty soap, both potential and existing can adopt and launch this product in the near future. Here is something to add more that, this product is surely worth launching in international market, but for Bangladeshi market, it would be a little futuristic one for mass marketing.
Market analysis
The beauty soap market in Bangladesh is mostly dominated by Lux, from Unilever Bangladesh, which is eventually the market leader and enjoys the majority of the market share. Among the other brands, there are Meril, Keya, Tibbet, Sandalina, Cosco, Aromatic etc. these are the very brands which are produced locally. Among the other brands of beauty soaps, Dove, Imperial Leather, Palmolive, Camay, Cinthol, Fa etc are imported. If the overall market segmentation is made from economic perspective, all the existing brands fall into two segments-
• Economic/ General Segment: Lux, Meril, Keya, Tibbet, Cosco, Aromatic.
• Premium segment: Dove, Sandalina, Imperial Leather, Palmolive, Camay, Cinthol, Fa.
There are some other brands in the industry like Lifebuoy, Detol, Savlon, who particularly claim themselves as anti-bacterial body soaps.
So far, all the beauty soaps existing till date have promised several attributes like-
- Cleansing
- Fairness
- Soft skin
- Refreshing
But there are some positions still to be claimed.
Position to claim
Assessing the current market, it is certain that there is an unclaimed position for a premium brand which can promise organic, natural and pure beauty for women of twenty first century.
The product idea
The product that fits for the positioning gap is
A. S. M. Sayeem
Student ID- 060323
Phone - +8801717099396
Email: asmsayeem@live.com
Introduction
This is a product proposal for particularly the beauty soap industry. Here, a timely, feasible, profitably potent and environment friendly product concept has been portrayed. Any producer of beauty soap, both potential and existing can adopt and launch this product in the near future. Here is something to add more that, this product is surely worth launching in international market, but for Bangladeshi market, it would be a little futuristic one for mass marketing.
Market analysis
The beauty soap market in Bangladesh is mostly dominated by Lux, from Unilever Bangladesh, which is eventually the market leader and enjoys the majority of the market share. Among the other brands, there are Meril, Keya, Tibbet, Sandalina, Cosco, Aromatic etc. these are the very brands which are produced locally. Among the other brands of beauty soaps, Dove, Imperial Leather, Palmolive, Camay, Cinthol, Fa etc are imported. If the overall market segmentation is made from economic perspective, all the existing brands fall into two segments-
• Economic/ General Segment: Lux, Meril, Keya, Tibbet, Cosco, Aromatic.
• Premium segment: Dove, Sandalina, Imperial Leather, Palmolive, Camay, Cinthol, Fa.
There are some other brands in the industry like Lifebuoy, Detol, Savlon, who particularly claim themselves as anti-bacterial body soaps.
So far, all the beauty soaps existing till date have promised several attributes like-
- Cleansing
- Fairness
- Soft skin
- Refreshing
But there are some positions still to be claimed.
Position to claim
Assessing the current market, it is certain that there is an unclaimed position for a premium brand which can promise organic, natural and pure beauty for women of twenty first century.
The product idea
The product that fits for the positioning gap is