Evelyn Smith
COM 530
October 8, 2010
Organizational Behavior and Communication Paper This paper discusses the culture of the American Red Cross, noting whether the organization’s values align with espoused or enacted values. Also covered will be to what extent is communication in the American Red Cross determined by its organizations culture. Communication plays a fundamental role in perception and organizational culture. Perception among the American Red Cross organization may cause misalignment between espoused values and enacted values. Conflict tends to improve communication among and within groups, therefore allowing the organization to be more efficient. Communication and Organization Culture Each year, in communities large and small, victims of some 70,000 disasters turn to neighbors familiar and new—the more than half a million volunteers and 35,000 employees of the Red Cross. Through nearly 700 locally supported chapters, more than 15 million people gain the skills they need to prepare for and respond to emergencies in their homes, communities and world. American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement, will provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies (Red Cross). Clara Barton envision in 1881 was people coming together to help one another during a time of need. Organizational culture refers to a system of shared meaning held by members that distinguishes the organization from other organizations (Robbins P. Stephen, 2007). American Red Cross culture exhibits people orientation and team orientation. An extent in which management decision take into thought the effect of outcomes on people within the group and work actions are well
References: Austin. (2010, Novemeber 1). The American National Red Cross. Hoover 's Company Records , p. 40025. Gose, B. (2007, December 13). Red Cross Revelations. Retrieved November 8, 2010, from Chronicle of Philanthropy : http://find.galegroup.com/gtx/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=AONE&docId=A172261346&source=gale&srcprod=AONE&userGroupName=apollo&version=1.0 Red Cross. (n.d.). Retrieved November 8, 2010, from Red Cross: www.redcross.org Robbins, S. P. (2007). Organizational Behavior. Upper Saddle River: Pearson Education Company.