Organizational Culture Of Asda

Asda’s main goal as a company, as is any organization, is to survive the market. They do this by implementing different strategies. Asda want to be a trusted employer and also believe in value for money. Asda’s marketing strategy of low prices for best quality goods and a service ensures customers will keep coming back earning the trust and loyalty of customers. They compete with other leading retailers e.g. Tesco with competitive pricing, while also meeting consumer needs using trained employees who provide excellent customer service. The behaviour and performance of employees depends on the strength of the organizations culture.
Organizational culture as defined by Landy (2012, p.565) refers to the shared beliefs and values of the managers and leaders in the organization that are commuted to the employees. Put another way, organizational culture reflects the personality of the organization. Asda have defined their values to customers and employees which influence the organizations culture. They believe to provide excellent services to their customers, to show respect for the individual, to strive for excellence and to act with integrity. This is the heart of Asda’s success, their dedication to customers and colleagues which are strategically strong and have kept them as one of
Strategies will be critically evaluated while also looking at the theories and research implementing them. Firstly looking at the research done on leadership theories by McGregor (1960) and how they apply to Asda’s strategies used. Next looking at theory and research behind training and development of employees as discussed by Frederick Taylor (as cited by Landy & Conte, 2012, p.20). Lastly motivation of employees and how job enrichment plays a vital role in Asda on job performance and efficiency argued by the theories of Herzberg