Osim International
Contents
1. Introduction to Osim International 4
2. Competitive Strategy 4
3. Company value chain 4
3.1 Innovation 5
3.2 Operations Management 5
4. Non-financial analysis 5
4.1 Corporate Social Responsibility 5
4.2 Consumer Sentiments 6
4.3 Corporate Culture 6
4.4 Customer Retention and Growth 6
5. Global outlook 7
6. Industry outlook of healthy lifestyle products 7
7. Comparison between Osim and its competitors 8
8. Osim Financials 8
8.1 Company’s Financial Ratios 8
8.2 Market Prospects 9
8.2.1 Osim on its own 9
8.2.2 Osim vs. Selected peers (VGO, Best World, Ogawa, Jacks) 9
8.2.3 Osim vs. STI 10
8.3 Projected Performance 10
9. Conclusion 11
Appendix A 12
Appendix B 16
Appendix C 19
Appendix D 24
Appendix E 25
Appendix F 26
1. Introduction to Osim International
Osim International Ltd. (Osim) is a Singapore listed company; a global leader in the healthy lifestyle products industry. It has been led since its inception by CEO Ron Sim, the company’s value driver, instrumental in bringing Osim to where it is today, greatly influencing its vision, mission and values with his personal touch. The company has expanded to more than 1,100 stores in more than 30 countries worldwide. Within the next 3 to 5 years, they plan to open over 50 outlets and further expand their subsidiaries, GNC and RichLife.
2. Competitive Strategy
In view of the current economic situation, Osim seeks to cautiously and optimistically ‘focus on building profitability, positive EBITDA and operating cash flow’ . Even though they have exceeded sales expectations so far this year, this may be challenging given that they operate in a niche market easily affected by consumer sentiment and other global events.
Osim feels a strong balance sheet is integral to meeting this aim, achievable through enhanced operational efficiency and outlets being leaner and more effective in sales. With Brand Osim, they desire an image that is one with (the) healthy lifestyle’ . This
1. Introduction to Osim International 4
2. Competitive Strategy 4
3. Company value chain 4
3.1 Innovation 5
3.2 Operations Management 5
4. Non-financial analysis 5
4.1 Corporate Social Responsibility 5
4.2 Consumer Sentiments 6
4.3 Corporate Culture 6
4.4 Customer Retention and Growth 6
5. Global outlook 7
6. Industry outlook of healthy lifestyle products 7
7. Comparison between Osim and its competitors 8
8. Osim Financials 8
8.1 Company’s Financial Ratios 8
8.2 Market Prospects 9
8.2.1 Osim on its own 9
8.2.2 Osim vs. Selected peers (VGO, Best World, Ogawa, Jacks) 9
8.2.3 Osim vs. STI 10
8.3 Projected Performance 10
9. Conclusion 11
Appendix A 12
Appendix B 16
Appendix C 19
Appendix D 24
Appendix E 25
Appendix F 26
1. Introduction to Osim International
Osim International Ltd. (Osim) is a Singapore listed company; a global leader in the healthy lifestyle products industry. It has been led since its inception by CEO Ron Sim, the company’s value driver, instrumental in bringing Osim to where it is today, greatly influencing its vision, mission and values with his personal touch. The company has expanded to more than 1,100 stores in more than 30 countries worldwide. Within the next 3 to 5 years, they plan to open over 50 outlets and further expand their subsidiaries, GNC and RichLife.
2. Competitive Strategy
In view of the current economic situation, Osim seeks to cautiously and optimistically ‘focus on building profitability, positive EBITDA and operating cash flow’ . Even though they have exceeded sales expectations so far this year, this may be challenging given that they operate in a niche market easily affected by consumer sentiment and other global events.
Osim feels a strong balance sheet is integral to meeting this aim, achievable through enhanced operational efficiency and outlets being leaner and more effective in sales. With Brand Osim, they desire an image that is one with (the) healthy lifestyle’ . This