“Role Models” uses fear to target the people. It tries to scare people from showing what will happen if they vote for Trump. In Jack Solomon’s essay “Masters of Desire: The Culture of American Advertising” he talks about how ads show fantasies and use manipulation. For example, Jack Solomon said, “advertisers play on reflect back at us out fantasies about everything from fighter pilots to robots, they also play on darker imaginings. If dream and desire can be exploited in the quest for sales, so can nightmare and fear” (). This ad played a dark image like Jack said ads do to make people fear the future. This ad says, that the future of our children will be ruined if we vote for Trump. It also shows kids watching Trump talking on television with fear which is warning everyone about the future. In the ad Hillary says, “our children and grandchildren will look back at this time and the choices we are about to make, the goals we will strive for, the principles we will love by, and we need to make sure that they can be proud of us.” By saying this the ad is warning people about the future of their kids. Also manipulation is being used in the ad by showing clips of Trump talking in
“Role Models” uses fear to target the people. It tries to scare people from showing what will happen if they vote for Trump. In Jack Solomon’s essay “Masters of Desire: The Culture of American Advertising” he talks about how ads show fantasies and use manipulation. For example, Jack Solomon said, “advertisers play on reflect back at us out fantasies about everything from fighter pilots to robots, they also play on darker imaginings. If dream and desire can be exploited in the quest for sales, so can nightmare and fear” (). This ad played a dark image like Jack said ads do to make people fear the future. This ad says, that the future of our children will be ruined if we vote for Trump. It also shows kids watching Trump talking on television with fear which is warning everyone about the future. In the ad Hillary says, “our children and grandchildren will look back at this time and the choices we are about to make, the goals we will strive for, the principles we will love by, and we need to make sure that they can be proud of us.” By saying this the ad is warning people about the future of their kids. Also manipulation is being used in the ad by showing clips of Trump talking in