Outdoor Sporting Products Inc Final
Outdoor Sporting Products Inc.
Jeffry Schnepel
Business Marketing- BVU
13 December 2014
Executive Summary Outdoor Sporting Products Inc. has a number of issues regarding its product management, marketing channels, marketing campaigns, pricing, sales force, technology, and its customer service lately. Profits are down and sales have declined over the last year. Mr. Hudson McDonald is the owner and Chief Financial Officer of the Outdoor Products and sees the need for change. Mr. McDonald is in control of the sales force and believes that sales are a weakness for the company. Mr. McDonald is curious to know how he can increase sales and profits for the company without completely changing the organization. There are many changes that can occur to improve the position of the company. Rectifying many of the departments weaknesses are key ways to help turn things around for Mr. McDonald and Outdoor Sporting Products Inc. Some changes are minor and others will take more time to incorporate. The business has a great sales base already but needs to explore new markets and find ways to penetrate those markets. Outdoor will need to shift resources around in production and marketing to make things possible. Finally customer service and technology will help improve the standing among the customers that are already loyal and help with successfully satisfying customer needs.
Table of Contents
I. Product Management…………………………………………………………………….4
II. Marketing Channels……………………………………………………………………..6
III. Marketing Campaigns …………………………………………………………………8
IV. Pricing……………………………………………………………………………........10
V. Sales and sales force management……………………………………………….……..12
VI. Implementation of Technology…………………………………………………….….14
VII. Customer Service and Support………………………………………………….…....16
VII. Conclusion………………………………………………………………………...….18
I. Product Management Mr. Hudson McDonald being the President and chief operating officer of Outdoor Sporting Products Inc. has a few
Jeffry Schnepel
Business Marketing- BVU
13 December 2014
Executive Summary Outdoor Sporting Products Inc. has a number of issues regarding its product management, marketing channels, marketing campaigns, pricing, sales force, technology, and its customer service lately. Profits are down and sales have declined over the last year. Mr. Hudson McDonald is the owner and Chief Financial Officer of the Outdoor Products and sees the need for change. Mr. McDonald is in control of the sales force and believes that sales are a weakness for the company. Mr. McDonald is curious to know how he can increase sales and profits for the company without completely changing the organization. There are many changes that can occur to improve the position of the company. Rectifying many of the departments weaknesses are key ways to help turn things around for Mr. McDonald and Outdoor Sporting Products Inc. Some changes are minor and others will take more time to incorporate. The business has a great sales base already but needs to explore new markets and find ways to penetrate those markets. Outdoor will need to shift resources around in production and marketing to make things possible. Finally customer service and technology will help improve the standing among the customers that are already loyal and help with successfully satisfying customer needs.
Table of Contents
I. Product Management…………………………………………………………………….4
II. Marketing Channels……………………………………………………………………..6
III. Marketing Campaigns …………………………………………………………………8
IV. Pricing……………………………………………………………………………........10
V. Sales and sales force management……………………………………………….……..12
VI. Implementation of Technology…………………………………………………….….14
VII. Customer Service and Support………………………………………………….…....16
VII. Conclusion………………………………………………………………………...….18
I. Product Management Mr. Hudson McDonald being the President and chief operating officer of Outdoor Sporting Products Inc. has a few
References: Continued Van der Merwe, R. (2014, September 17). Why Companies Need Full-Time Product Managers - Smashing Magazine. Retrieved December 12, 2014, from http://www.smashingmagazine.com/2014/09/17/why-companies-need-full-time-product- managers/