Outeniqua Farmers Market Analysis
4. Promotion
Chosen advertising media: Social networks: Facebook (Short & Stout Garden Route) and website page (www.short&stoutgardenroute.co.za).
Elaborate signage around the stall and market to create awareness.
Initial advertising in the local newspaper and local radio station to create awareness of the product.
Marketing and promotion campaigns: Short & Stout will offer customer loyalty and reward programs. With every 5 packages bought, the customer gets 50% off on the sixth tea package.
Samples of different flavours will be available on demand.
Customers can suggest an additional flavour to be introduced and the most common suggestion will be made available every 2 months.
Business advertisement: (PTO)
Competitors: Market competitors …show more content…
Introduce a customer order and delivery service to maintain sales on bad weather days.
Viability and Feasibility Analysis:
According to the above mentioned SWOT analysis and previous market research, the business venture proves viable and feasible.
Short&Stout offers a unique, creative and interactive product – which although not established, will quickly create interest and lead to demand if marketed correctly. The Garden Route does not offer a similar product, showing a gap in the market for the business.
The Outeniqua Farmers Market is an excellent location for Short&Stout, because of high consumer input and competitors who do not have a similar product idea. Although bad weather is a potential problem at the outdoor market, methods of selling can be altered and improved to maintain sales as mentioned in the SWOT analysis.
Consumers from the middle and high income class are becoming increasingly appreciative of organically and ethically produced products of high quality – which Short&Stout aims to provide. Action Plan Timeline
Contingency Plans
Environment Challenge Strategy
Micro Lack of vision and
Chosen advertising media: Social networks: Facebook (Short & Stout Garden Route) and website page (www.short&stoutgardenroute.co.za).
Elaborate signage around the stall and market to create awareness.
Initial advertising in the local newspaper and local radio station to create awareness of the product.
Marketing and promotion campaigns: Short & Stout will offer customer loyalty and reward programs. With every 5 packages bought, the customer gets 50% off on the sixth tea package.
Samples of different flavours will be available on demand.
Customers can suggest an additional flavour to be introduced and the most common suggestion will be made available every 2 months.
Business advertisement: (PTO)
Competitors: Market competitors …show more content…
Introduce a customer order and delivery service to maintain sales on bad weather days.
Viability and Feasibility Analysis:
According to the above mentioned SWOT analysis and previous market research, the business venture proves viable and feasible.
Short&Stout offers a unique, creative and interactive product – which although not established, will quickly create interest and lead to demand if marketed correctly. The Garden Route does not offer a similar product, showing a gap in the market for the business.
The Outeniqua Farmers Market is an excellent location for Short&Stout, because of high consumer input and competitors who do not have a similar product idea. Although bad weather is a potential problem at the outdoor market, methods of selling can be altered and improved to maintain sales as mentioned in the SWOT analysis.
Consumers from the middle and high income class are becoming increasingly appreciative of organically and ethically produced products of high quality – which Short&Stout aims to provide. Action Plan Timeline
Contingency Plans
Environment Challenge Strategy
Micro Lack of vision and