Outline: The Ben And Jerry Short Story
The Ben & Jerry Short Story
Thursday, April 17, 2008
Name: Jonathan Burnett
Class: TTH 12:30
Date: Thursday, April 17, 2008
Title: The Ben & Jerry Short Story
General Purpose: to inform about Ben & Jerry
Specific Purpose: to get the audience to think about how interesting this topic is
Central Idea: Ben & Jerry
Main Points of Body:
1. How Ben & Jerry met
2. How they started their business
3. How they contribute to the betterment of society
Method of Organization: chronological
I. Ladies, Gentlemen, and Ice cream lovers:
B. A short description on how Ben Cohen & Jerry Greenfield got together
C. The motive I choose this theme is because I like their ice cream
D. After my presentation the audience might think of a flavor that they like best
E. The day of presentation I will discus:
1. …show more content…
How Ben & Jerry met
2. How they started their business
3.
How they contribute to the betterment of society
Ben and Jerry met in 7th grade
F. They became fast friends
1. In gym class they were the slowest and plumpest kids
2. They were a part of the Clean Plate Club
G. Ben and Jerry’s relationship blossomed
1. In 1966 when they started high school did their relationship truly began
2. They got interested in college to get out of the house and out of the war
3. Ben went to Colgate Jerry went to Oberlin
II. Ben & Jerry start business
A. 1977 they started mulling over business ideas
1. Ben suggested to open a shop called UBS
2. Ice cream was next choice
3. They took a course on making ice cream at Penn State
B. Making the ice cream business successful
1. They opened in Burlington where there were only two places that sold ice cream
2. They jumped through the hoops of business
a. Hiring more staff
b. Marketing
c. Franchising
d. Stock
III. Making a better world
A. 1988 the Jive Five was created
1. Board/ Management comity formed to define the company social mission
2. The one first donations was to the Museum of American Folk Art
B. Initially money was taken from the marketing budget to fund the
Arts
IV. I have shared how Ben and jerry met, how they started their business, and how they made society better. I want to leave this thought in your minds, Ben & Jerry’s is not just ice cream it is so much more!
Reference
Ben & Jerry’s: The Inside Scoop How Two Real Guys Built a Business with a Social and a Sense of Humor Fred “Chico” Lager (1994) Ben and jerry’s the inside scoop how two real guys built a business with a social and sense of humor New York, New York Crown Publishe
Thursday, April 17, 2008
Name: Jonathan Burnett
Class: TTH 12:30
Date: Thursday, April 17, 2008
Title: The Ben & Jerry Short Story
General Purpose: to inform about Ben & Jerry
Specific Purpose: to get the audience to think about how interesting this topic is
Central Idea: Ben & Jerry
Main Points of Body:
1. How Ben & Jerry met
2. How they started their business
3. How they contribute to the betterment of society
Method of Organization: chronological
I. Ladies, Gentlemen, and Ice cream lovers:
B. A short description on how Ben Cohen & Jerry Greenfield got together
C. The motive I choose this theme is because I like their ice cream
D. After my presentation the audience might think of a flavor that they like best
E. The day of presentation I will discus:
1. …show more content…
How Ben & Jerry met
2. How they started their business
3.
How they contribute to the betterment of society
Ben and Jerry met in 7th grade
F. They became fast friends
1. In gym class they were the slowest and plumpest kids
2. They were a part of the Clean Plate Club
G. Ben and Jerry’s relationship blossomed
1. In 1966 when they started high school did their relationship truly began
2. They got interested in college to get out of the house and out of the war
3. Ben went to Colgate Jerry went to Oberlin
II. Ben & Jerry start business
A. 1977 they started mulling over business ideas
1. Ben suggested to open a shop called UBS
2. Ice cream was next choice
3. They took a course on making ice cream at Penn State
B. Making the ice cream business successful
1. They opened in Burlington where there were only two places that sold ice cream
2. They jumped through the hoops of business
a. Hiring more staff
b. Marketing
c. Franchising
d. Stock
III. Making a better world
A. 1988 the Jive Five was created
1. Board/ Management comity formed to define the company social mission
2. The one first donations was to the Museum of American Folk Art
B. Initially money was taken from the marketing budget to fund the
Arts
IV. I have shared how Ben and jerry met, how they started their business, and how they made society better. I want to leave this thought in your minds, Ben & Jerry’s is not just ice cream it is so much more!
Reference
Ben & Jerry’s: The Inside Scoop How Two Real Guys Built a Business with a Social and a Sense of Humor Fred “Chico” Lager (1994) Ben and jerry’s the inside scoop how two real guys built a business with a social and sense of humor New York, New York Crown Publishe