Angie Thompson
5/17/2014
Overcoming struggles in today’s business world is a problem all businesses are faced with. These can include problems with the customer, the board, or maybe problems within the organization that can cause a corporation to flounder. Michael Dell (Dell) and Andy Grove (Grove) are two businessmen that were bound and determined this would never happen to them.
Main Contributions
Dell, founder of Dell Computers, overcame his struggles by giving a voice to the customer. Dell believed the customer was the number one priority and that each one deserved to have his own voice when ordering his product (Krames, 2003). This belief contributed to a lower inventory and the ability to customize products (Krames, 2003). Andy Grove (Grove), cofounder of Intel, believed that every business needed to operate under the idea of not becoming complacent (Krames, 2003). Grove introduced this idea by teaching his upper management to always have a sense of fear that something better could always replace their corporation (Krames, 2003). Both men developed their beliefs at times their companies were resisting change.
Resistance Encountered
Dell and Grove both had to overcome resistance by pushing forward with their ideas and learning valuable lessons on their journeys. Dell created a new product called the Olympian, which his corporation put all their resources and labor into. (Krames, 2003). It turned out that it was not successful in the marketplace (Krames, 2003). He had left his original concept of customizing an order for the customer, and tried to mass produce items (Krames, 2003). He figured out really quick that without the voice of the customer he was supplying without demand, the inventory was growing, and his pocketbook was suffering (Krames, 2003). He immediately returned to the idea of customers being the number one priority (Krames, 2003). Grove’s company
References: Krames, J. A. (2003). What the best CEOs know: 7 exceptional leaders and their lessons for transforming any business. (pp. 51-77 and 133-152). Blacklick, OH. McGraw-Hill Professional Publishing. http://doi.contentdirections.com/mr/mgh.jsp?doi=10.1036/0071429077