P. 483-484 Business Intelligence Case 3
Case Study Two (P.483-484)
1. Business Intelligence (BI): applications and technologies used to gather, provide access to, and analyze data and information to support decision-making efforts.
CKE’s business intelligence is able to increase sale by monitored performance of buger sales in a lot of test markets. Thanks to this business intelligence, the company could have introduced the Monster Thickburger. CKE can determine that production cost were minimum compared to increase in sales.
2. The burgers which are profitable are unhealthy. If they use business intelligence in ordet to make remarkable changes, and the sales do not follow projects, this situation will be negative impact to companies.
3. -Cluster Analysis: a technique used to
1. Business Intelligence (BI): applications and technologies used to gather, provide access to, and analyze data and information to support decision-making efforts.
CKE’s business intelligence is able to increase sale by monitored performance of buger sales in a lot of test markets. Thanks to this business intelligence, the company could have introduced the Monster Thickburger. CKE can determine that production cost were minimum compared to increase in sales.
2. The burgers which are profitable are unhealthy. If they use business intelligence in ordet to make remarkable changes, and the sales do not follow projects, this situation will be negative impact to companies.
3. -Cluster Analysis: a technique used to