Data Collection a Daily Delight Case Study
[“Data collection a daily delight” - Main business intelligence & data warehouse concepts]
1 | * Internal structured data from more than 40 sources including fund management, lending, human resources and treasury feed into St George’s new data warehouse. | 2 | * The bank uses these data to help decision making in marketing, customer service and the other strategic business areas data from the warehouse is turned into information. * “Customers who change their name or close individual account s and open a joint one, are an example of potential sales leads for home lending and other products.” | 3 | * The data warehouse of St George bank supports the integrated data among different departments * Data from different departments can be accessed freely * Integrated data from the data warehouse is more beneficial and creates more opportunities and BI for all departments (1+1=3) * “Most departments extract what they need from the warehouse using customer relationship management and BI applications without intervention.” * “They have access to all the data, can create their own filters, their own campaigns.” | 5 | * Good data quality is important to St George as the bank relies heavily on event-based marketing (a process that demands accurate data gathering and substantial analytics). * Especially, bank customers’ data is private and sensitive so needs to be maintained accurate all the time. | 6 | * IT department is not just one important department for the success of business intelligence of the bank. * The data fed into the warehouse helps IT department to better service the needs of the bank’s internal customers such as sales and marking departments. * However data warehouse which is managed by IT department act as an important source of the bank’s business intelligence. | 7 | * Technology is just one portion of the business intelligence and the first thing needed for the success of the business intelligence is
1 | * Internal structured data from more than 40 sources including fund management, lending, human resources and treasury feed into St George’s new data warehouse. | 2 | * The bank uses these data to help decision making in marketing, customer service and the other strategic business areas data from the warehouse is turned into information. * “Customers who change their name or close individual account s and open a joint one, are an example of potential sales leads for home lending and other products.” | 3 | * The data warehouse of St George bank supports the integrated data among different departments * Data from different departments can be accessed freely * Integrated data from the data warehouse is more beneficial and creates more opportunities and BI for all departments (1+1=3) * “Most departments extract what they need from the warehouse using customer relationship management and BI applications without intervention.” * “They have access to all the data, can create their own filters, their own campaigns.” | 5 | * Good data quality is important to St George as the bank relies heavily on event-based marketing (a process that demands accurate data gathering and substantial analytics). * Especially, bank customers’ data is private and sensitive so needs to be maintained accurate all the time. | 6 | * IT department is not just one important department for the success of business intelligence of the bank. * The data fed into the warehouse helps IT department to better service the needs of the bank’s internal customers such as sales and marking departments. * However data warehouse which is managed by IT department act as an important source of the bank’s business intelligence. | 7 | * Technology is just one portion of the business intelligence and the first thing needed for the success of the business intelligence is