PESTLE Analysis: Business And Social Factors For The Afro-Caribbean Restaurant
• Social Factor: such as cultural differences and lack of understanding can be very crucial for our proposed Afro-Caribbean Restaurant business because countries cultures may differ from one another, therefore, we should take into account several food designs, communication, business promotion, and even our delivery services. We should have competent employees that will meet the social requirement of the customers we have in our diverse business premises.
• Technology: is a very important factor for business like Afro-Caribbean because it will also operate on online. Therefore, we will as well depend on internet, communication, email marketing, e-commerce marketing, transportation, telephones, Facebook and tweeter and so on to sell our products. …show more content…
Micro environmental factors: can be described as those factors which are very close to business and having notable impact on the success and operation of Afro-Caribbean Restaurant. Micro environmental factors are customers, employees, suppliers, competitors, shareholders and media and these are factors that determine organisational resources and capabilities (Scribd, 2012). Customers: customers are the main focusing substance of an organisation and Afro-Caribbean Restaurant needs to attract and keep customers by providing excellent products and services.
Employees: the employees of AC restaurant have to be skilled, motivated and knowledgeable and they play an important role in the success of AC restaurant and the improvement of sales and customer services.
Suppliers: are also important factors that enhance an organisation, so if a company has good supply chain, it will be able to attain competitiveness and provide quality goods to the …show more content…
Threats to new entrants: it seems as if Afro-Caribbean restaurant has threats from new entrants as people are opening up a new business every day. Therefore, we need to give all it takes to have good reputation in order to win our potential customers’ loyalty (Porter’s Five Forces of Competitive Position Analysis, 2011-2015).
c. Bargaining power of suppliers: we will need products suppliers both in the UK and abroad as our products will be mainly imported from Africa and Caribbean Island. So we will always have the option of changing our supplier as there many choices and the cost of labour is low and also cheap (Porter’s Five Forces of Competitive Position Analysis, 2011-2015).
d. Bargaining power of buyers: customers will have huge bargaining power as it will be easy for them to buy food products from other high profile companies such as McDonalds, KFC, English restaurants, Italian, French, Chinese restaurants and other local shops (Porter’s Five Forces of Competitive Position Analysis, 2011-2015). e. Threat of substitute: we have a vision of achieving good reputation and customer loyalty. Therefore, we will always give our customers the benefit of returning the products in case of any cooking fault within 48 hours which other competitors do not do, have in common or will never do (Porter’s Five Forces of Competitive Position Analysis,
• Technology: is a very important factor for business like Afro-Caribbean because it will also operate on online. Therefore, we will as well depend on internet, communication, email marketing, e-commerce marketing, transportation, telephones, Facebook and tweeter and so on to sell our products. …show more content…
Micro environmental factors: can be described as those factors which are very close to business and having notable impact on the success and operation of Afro-Caribbean Restaurant. Micro environmental factors are customers, employees, suppliers, competitors, shareholders and media and these are factors that determine organisational resources and capabilities (Scribd, 2012). Customers: customers are the main focusing substance of an organisation and Afro-Caribbean Restaurant needs to attract and keep customers by providing excellent products and services.
Employees: the employees of AC restaurant have to be skilled, motivated and knowledgeable and they play an important role in the success of AC restaurant and the improvement of sales and customer services.
Suppliers: are also important factors that enhance an organisation, so if a company has good supply chain, it will be able to attain competitiveness and provide quality goods to the …show more content…
Threats to new entrants: it seems as if Afro-Caribbean restaurant has threats from new entrants as people are opening up a new business every day. Therefore, we need to give all it takes to have good reputation in order to win our potential customers’ loyalty (Porter’s Five Forces of Competitive Position Analysis, 2011-2015).
c. Bargaining power of suppliers: we will need products suppliers both in the UK and abroad as our products will be mainly imported from Africa and Caribbean Island. So we will always have the option of changing our supplier as there many choices and the cost of labour is low and also cheap (Porter’s Five Forces of Competitive Position Analysis, 2011-2015).
d. Bargaining power of buyers: customers will have huge bargaining power as it will be easy for them to buy food products from other high profile companies such as McDonalds, KFC, English restaurants, Italian, French, Chinese restaurants and other local shops (Porter’s Five Forces of Competitive Position Analysis, 2011-2015). e. Threat of substitute: we have a vision of achieving good reputation and customer loyalty. Therefore, we will always give our customers the benefit of returning the products in case of any cooking fault within 48 hours which other competitors do not do, have in common or will never do (Porter’s Five Forces of Competitive Position Analysis,