Packaging design
1. THE IMPORTANCE OF PACKAGING
It can be seen that people use packaging for a long time. They apply it as the container. However, the packaging has been improved continuously in many ways to support the people in each period. For example, in the past, people used the glass to preserve food before they has developed the metal can to use instead.
1.1 The importance of packaging in the past
In the ancient time, people use the packaging in the dairy life for storing or preserving the food, protection and security. The packaging played the role as the facilities in life. (Acevedo, 2013)
Until eighteenth century, the people and manufacturer became realized in the appearance of the packaging as the opportunity of promoting. They did by packaging the product in colorful containers which provided a platform for recognition of their brands, promoting the benefits of their products and catching the attention of the consumer at the point of sale. At that time, there were many companies ,which use this strategy, such as Arm & Hammer, Mennen, Aunt Jemima, Gillette, Budweiser, Heinz, Campbell’s, Ralston and Nestlé. It was surprisingly that these companies can operate the business until now.
After the world war II period, the packaging was adapted to the modern lifestyle. Since the dual income was happened, the demand in do-it-yourself product to make them do the work easily increased. Various products and product categories required new packaging forms, materials and visual concepts so that they can address different consumer audiences and consumer needs. So this can imply that the packaging make people’s life be easier. (Mayer and Gerstman, 2005)
1.2 The importance of packaging in the present
Nowadays, the packaging does not only become a part of our life but also an important part in the business. The packaging makes the people be convenient in many ways such as transportation the product, communication the product information. In term of business, the packaging
It can be seen that people use packaging for a long time. They apply it as the container. However, the packaging has been improved continuously in many ways to support the people in each period. For example, in the past, people used the glass to preserve food before they has developed the metal can to use instead.
1.1 The importance of packaging in the past
In the ancient time, people use the packaging in the dairy life for storing or preserving the food, protection and security. The packaging played the role as the facilities in life. (Acevedo, 2013)
Until eighteenth century, the people and manufacturer became realized in the appearance of the packaging as the opportunity of promoting. They did by packaging the product in colorful containers which provided a platform for recognition of their brands, promoting the benefits of their products and catching the attention of the consumer at the point of sale. At that time, there were many companies ,which use this strategy, such as Arm & Hammer, Mennen, Aunt Jemima, Gillette, Budweiser, Heinz, Campbell’s, Ralston and Nestlé. It was surprisingly that these companies can operate the business until now.
After the world war II period, the packaging was adapted to the modern lifestyle. Since the dual income was happened, the demand in do-it-yourself product to make them do the work easily increased. Various products and product categories required new packaging forms, materials and visual concepts so that they can address different consumer audiences and consumer needs. So this can imply that the packaging make people’s life be easier. (Mayer and Gerstman, 2005)
1.2 The importance of packaging in the present
Nowadays, the packaging does not only become a part of our life but also an important part in the business. The packaging makes the people be convenient in many ways such as transportation the product, communication the product information. In term of business, the packaging