Papar
The Competition
BBQ CHICKEN
BURGER KING
CARL'S JR
JOLLIBEAN FOODS PTE LTD
LONG JOHN SILVER'S (BY ASIA PASIFIC FOOD PTE LTD)
MCDONALD'S
MOS BURGER (BY MOS FOODS SINGAPORE PTE LTD)
ROMANKAN YOKOHAMA http://www.streetdirectory.com/restaurants/resto/3/Fast+Food/ PORTER'S FIVE FORCES MODEL :
KENTUCKY FRIED CHICKEN
BUYER POWER
The factor of a lot of competitors such as McDonald, KFC, Pizza Hut and Burger King. The loyal and potential customer of customer starting to declined and this caused a big loss to the KFC.
Customer can go to any fast food restaurants that offered more affordable price especially to students which requiring a lot of money to survived.
To attract their consumers back, KFC start to decrease their prices and give a discount of their products to the consumers.
KFC reward ‘My KFC Card Programed’ to their loyal customer. By this card, the customers are able to get a discount as much as 5% and also exclusive VIP offers. So, the buyer power of KFC is high when this is proved that the consumers able to influence the priced when they has many choices.
SUPPLIER POWER
There are a lot of suppliers available for KFC’s raw materials. KFC can easily switch their supplier to another supplier since the materials need in the process of producing KFC is easily to get such as chicken.
In 2004, KFC has some internal problems and issue regarding of their raw chicken supplier. KFC’s supplier was found doing something horrible when slaughtering the chicken.
KFC decide to terminated the contract between them and thus find the new supplier to replace them. So, chicken supplier can’t easily increase the price for chicken since their supplier power is low.
Other than that, KFC also binding a contract with Pepsi.co for supplying carbonate water to KFC’s customer.
In the contract, KFC has promised to Pepsi.co that they won’t have any business related with carbonate drinks such as Coca Cola or A&W.
In the same time, Pepsi do supplies their drinks to the
BBQ CHICKEN
BURGER KING
CARL'S JR
JOLLIBEAN FOODS PTE LTD
LONG JOHN SILVER'S (BY ASIA PASIFIC FOOD PTE LTD)
MCDONALD'S
MOS BURGER (BY MOS FOODS SINGAPORE PTE LTD)
ROMANKAN YOKOHAMA http://www.streetdirectory.com/restaurants/resto/3/Fast+Food/ PORTER'S FIVE FORCES MODEL :
KENTUCKY FRIED CHICKEN
BUYER POWER
The factor of a lot of competitors such as McDonald, KFC, Pizza Hut and Burger King. The loyal and potential customer of customer starting to declined and this caused a big loss to the KFC.
Customer can go to any fast food restaurants that offered more affordable price especially to students which requiring a lot of money to survived.
To attract their consumers back, KFC start to decrease their prices and give a discount of their products to the consumers.
KFC reward ‘My KFC Card Programed’ to their loyal customer. By this card, the customers are able to get a discount as much as 5% and also exclusive VIP offers. So, the buyer power of KFC is high when this is proved that the consumers able to influence the priced when they has many choices.
SUPPLIER POWER
There are a lot of suppliers available for KFC’s raw materials. KFC can easily switch their supplier to another supplier since the materials need in the process of producing KFC is easily to get such as chicken.
In 2004, KFC has some internal problems and issue regarding of their raw chicken supplier. KFC’s supplier was found doing something horrible when slaughtering the chicken.
KFC decide to terminated the contract between them and thus find the new supplier to replace them. So, chicken supplier can’t easily increase the price for chicken since their supplier power is low.
Other than that, KFC also binding a contract with Pepsi.co for supplying carbonate water to KFC’s customer.
In the contract, KFC has promised to Pepsi.co that they won’t have any business related with carbonate drinks such as Coca Cola or A&W.
In the same time, Pepsi do supplies their drinks to the