Preview

How the Reccession Has Effected the Fast Food Sector

Satisfactory Essays
Open Document
Open Document
479 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
How the Reccession Has Effected the Fast Food Sector
The business I have chosen is KFC as KFC is a worldwide business and very popular inside of the fast food industry behind fast food giants McDonald’s and burger king and operates in over 110 countries throughout the world as it is a worldwide business it will be affected in different ways in different places.
Here are some factors which could have affected them in the recession:

People have less disposable income

As of the recession many people have less disposable income to spend on fast food as will be sticking to the essentials and their individual necessities in order for them to live. Many people were made redundant in the recession which will have of impacted KFC’s business as not a lot of people will be buying their products.
Also if people have less money than they will pick the cheaper brand which will impact less on their spending or they will just cut out fast food all together this will impact KFC as it will be drawing less customers as the week goes on which will force the organisation to buy cheaper and lower quality products to sell the public which will make them lose customers as well as the quality wouldn’t be what it used to be.

Unemployment increases

As the unemployment rate throughout the world increases then less people will not have a sufficient amount of money to spend on high brand fast food restaurants and will have to cut out the spending for fast food altogether as it can be very expensive and overpriced.
Unemployment will affect KFC as well as they will be getting rid of people in a way to decrease their main costs in the business in order for them to continue being one of the top high priced fast food restaurants in the fast food market becoming one of the top 5 fast food restaurants in the world behind the fast food giant which is McDonald’s and Burger King.

Reduce in profit

As KFC is a well-known American fast food restaurant which sells worldwide they sell millions or products globally. The loss of profit

You May Also Find These Documents Helpful

  • Good Essays

    m2 business envirmonet

    • 1217 Words
    • 5 Pages

    The two economic environments that I am going to be describing are recession and growth on the business activities of KFC. Growth occurs when more goods are being produced and bought. During growth people tend spend more money on goods and services because they have more money to spend on products and services and also businesses will invest more and hire more staff as because there is an increase in demand for them. Recession however occurs when people running the business become more cautious with their spending so they cut their spending and orders as well laying of some of their more…

    • 1217 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The McLawsuit

    • 1324 Words
    • 6 Pages

    There are challenges for the fast food industry in recent years that have been pressuring profit margins. The industry as a whole has proven robust enough to withstand these challenges, though some players have done better than others.…

    • 1324 Words
    • 6 Pages
    Good Essays
  • Good Essays

    In recent years restaurants in North America have been seeing a large increase in prices of cost of goods sold (COGS), labour and commodities. In 2007 President Bush increased the minimum wage in the United States from $5.15 to $7.25 which was a large increase that most companies were not ready for. There was also a large increase in the cost of petroleum gas which as a result had an effect on the entire economy, making people be much more frugal when it come to their disposable income. When surveyed on the increase in gas prices, the majority of people said that food purchases would have the be the first thing to be cut in their budgets. There has been a 10% decrease in share prices in recent years and with all of these issues to keep in mind, Susan…

    • 1289 Words
    • 6 Pages
    Good Essays
  • Good Essays

    In recession of U.S economy and consumers' announcement of spending less on food outings, what changes would this restaurant industry become? With the depressed economy, full service had less chance on lower prices than the others because of food and beverage, labor and real estate costs. The consumer's willingness of lower food price also affected Chipotle with the mission statement "Food with Integrity" because Chipotle's price is a little higher for serving good quality food with inputs sourced using sustainable farming practices.…

    • 826 Words
    • 4 Pages
    Good Essays
  • Good Essays

    This demonstrates that fast food restaurants would lose business if they raised their prices. Also, people with less money go there because it is the only thing they can…

    • 658 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Americans have been suffering the negative of the economy since the economic crisis in 2008. Following the unstable economy is the sequence of negative consequences. The lower and middle class are the people who are impacted the most since they have to experience food and gas price hikes. Many of them are losing their jobs and struggling to find a new one. As a result, consumers have to cut spending, manage their budget and “cheap meals like Big Macs and Whoppers become even more attractive” (“Good and Hungry”). People go and buy more fast food for their breakfast, their lunch and even their dinner. By selling cheap meals for people fast food companies as Mac Donald or Burger King are making billions of dollars in profits every year. These companies are helping the economy by creating more jobs for Americans; however, they are paying their employees low wages, which could reduce the minimum wages in the America. “Low wages are holding back Economic growth.” (Ruetschlin, Traub). Low paid workers tend to put money in their pockets and buy less foods or clothes than before for their families. Reduction in the consumers spending will lead to reduction in the demand for goods and services,…

    • 1468 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Home Cooked vs. Fast Food

    • 611 Words
    • 3 Pages

    passes, and things seem normal in economy, then they will increase prices slightly. It is my belief that fast food wants Americans to know they are suffering with them, therefore winning the people’s choice. Happy customers make for good business, with fewer complaints. Although home cooked meals…

    • 611 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Fast food makes up a significant portion of the culinary demographic in America. People are drawn in by ease of access and how cheap the food is. If fast food becomes more expensive, this will open doors for other, healthier restaurants and grocery stores. It could also alter the kind of fast food that we serve. While many people believe raising fast food taxes would destroy our economy, I think money will just shift hands and America will move forward.…

    • 386 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Fast Food Epidemic

    • 657 Words
    • 3 Pages

    Second, the price of fast food can add up quickly over a month or a year. If you ate at a fast food restaurant three times a week and your meal cost six dollars you would spend around $864. Think of all the things that you could buy with that money. You are not just spending lots of money; you are spending lots of money on products that can hurt your health. Why not spend that money on healthy food that tastes just as good? Americans spend more money on fast food that they do on movies, books, magazines, newspapers, videos and recorded music combined. Fast food chains are now trying to get you to buy more of there food by lowering their prices and offering dollar menus.…

    • 657 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Subway Swot Analysis

    • 687 Words
    • 3 Pages

    As the economy is in a recession due to the financial crisis right now, it has the impact on the potential customers that they generally have less money to spend. Due to that fact, people might tend to keep the money in their pockets and cut down on expenses in their everyday life. One consequence may be that they reduce or cut down on restaurant visits. That can be seen as an advantage that they reduce visits to more expensive restaurants and instead visit less expensive fast food chains. In that an opportunity would arise for fast food chains like Subway. People do not want to renounce totally to go out for lunch or dinner and therefore they might choose…

    • 687 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    The fast food industry, which has been around for three decades, focuses on feeding the growing economy instead of the quality that they should put into the food that they make. “The quality of the food has decreased and yet the industry is still booming with more and more people eating their food.” (Levitt 42). Instead of worrying about the quality that their food has, fast food industries are more focused on making enough to meet the number of people in the economy. Fast food places strived for quality over quantity, but now it seems that quantity is a whole lot better than spending time to make freshly made food.…

    • 2093 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Fast food has grown to be a big part of American Society. According to Eric Schlosser, “Over the past few decades, fast food has infiltrated every nook and cranny of American Society” (3). In a sense, his statement about fast food is not too exaggerated. Today, we see fast food all over America, whether it is through television advertisements, billboards, and magazines. America has grown to be the number one fast food country in the world. The increase of fast food has resulted in good business for the fast food industry: “In 2000 Americans spent about $110 billion on fast food compared to $6 billion in 1970” (Schlosser). Why are Americans spending huge amounts of money on fast food? How has the fast food industry grown to become a huge influence on American society? Seyhan Sipahi states, “Recent global economical crisis…had a crippling effect on almost all financial sectors in many countries. Surprisingly, the fast food industry had not be adversely affected…” What is keeping the fast food industry alive? Could it be that more families are turning to fast food because recent economic crisis? The fast food industry has grown to be more efficient than when it first started. Making food selling more convenient, fast and for a cheap price has attracted customers. There are multiple ways the fast food industry has transformed American society and what it is to live in America.…

    • 2120 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    itself in the Latin American market. It has a long history, going back to where Colonel…

    • 932 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Kfc Markting

    • 737 Words
    • 3 Pages

    KFC organization is affected with national and global economic factors such as Cost of labour, Interest and Inflation rates, Economic growth rates, Business cycle stage (e.g. recession, recovery) and Unemployment rates. Due to recession the income of the KFC has consistently dropped down and most of the employees were jobless and the rest employees were employed for very few hours also the organisation had to cut down their budget.…

    • 737 Words
    • 3 Pages
    Good Essays
  • Good Essays

    People eat fast food primarily because it is quick and easy to get to. In today’s society, when people get hungry, they do not want to make something to eat. When they are hungry, they want food immediately. Instead of making a healthy sandwich or a homemade meal, people tend to get in their car and head up to the Golden Arches (McDonalds). Many people want hot and scrumptious food as soon as they get hungry. For example, in the mornings, people do not have time to make themselves a nice breakfast so they stop at a fast food restaurant and pick up something from the breakfast menu. Then, lunch rolls around and they are forced to go to the cafeteria and dwindle away more of their money on unhealthy food again. Also, people will just stop by the closest fast food place near their work when they are on break. However, seventy percent of Americans regularly eat at their work desks. Still, thirty percent, or over nine million people, leave work to snag a quick and cheap meal that is delicious and fills their stomachs. People get fast food because it’s quick and easy to get to; but that is not the only reason.…

    • 983 Words
    • 4 Pages
    Good Essays