Partex Beverage
Partex Beverage
Case Study on
The Company’s
Organizational Aim’s,
Objectives & Management
Roles to Achieve the
Success
History of the Organization
Royal Crown Company Inc., originally called the Union Bottling Works, was born in
Columbus, Ga. in 1905. A young graduate pharmacist, Claud A. Hatcher, began creating his own soft drinks in the basement of his family's wholesale grocery business. From these humble beginnings, Royal Crown Cola Co. grew to be the third largest soft drink company in America.
At first, the Hatcher Grocery Co. purchased bottled drinks from a local bottler and resold them to its grocery customers. As this part of the business grew, Mr. Hatcher insisted that the bottler pay the company a commission or compensate him in some way for handling the drinks. A dispute arose and Mr. Hatcher concluded that his company had purchased its last case of drinks from an outsider. Henceforth, it would produce and bottle its own drinks under its own labels.
The first line of beverages was named Royal Crown, and the first cola drink that he devised was called Chero-Cola. Subsequent generations were to apply the Royal Crown trademark to a cola, and it was to become so important that the corporation would be renamed "Royal Crown Cola Co."
Shortly after the Hatcher Grocery Company decided to engage in the manufacture of soft drinks, its officials organized the wholly owned Union Bottling Works. The manufacture and bottling of soft drink syrups continued. Within the framework of the Union Bottling
Works until 1912, when the newly organized Chero-Cola Co. took over the business and vastly expanded it
Among the early products were Royal Crown Ginger Ale, Royal Crown Strawberry,
Royal Crown Root Beer and Chero-Cola. As the sales of carbonated beverages by the
Hatcher Grocery Co. became more important, it was decided to incorporate the CheroCola Co. In 1912, Judge S. Price Gilbert in Muscogee County Superior Court of
Columbus granted
Case Study on
The Company’s
Organizational Aim’s,
Objectives & Management
Roles to Achieve the
Success
History of the Organization
Royal Crown Company Inc., originally called the Union Bottling Works, was born in
Columbus, Ga. in 1905. A young graduate pharmacist, Claud A. Hatcher, began creating his own soft drinks in the basement of his family's wholesale grocery business. From these humble beginnings, Royal Crown Cola Co. grew to be the third largest soft drink company in America.
At first, the Hatcher Grocery Co. purchased bottled drinks from a local bottler and resold them to its grocery customers. As this part of the business grew, Mr. Hatcher insisted that the bottler pay the company a commission or compensate him in some way for handling the drinks. A dispute arose and Mr. Hatcher concluded that his company had purchased its last case of drinks from an outsider. Henceforth, it would produce and bottle its own drinks under its own labels.
The first line of beverages was named Royal Crown, and the first cola drink that he devised was called Chero-Cola. Subsequent generations were to apply the Royal Crown trademark to a cola, and it was to become so important that the corporation would be renamed "Royal Crown Cola Co."
Shortly after the Hatcher Grocery Company decided to engage in the manufacture of soft drinks, its officials organized the wholly owned Union Bottling Works. The manufacture and bottling of soft drink syrups continued. Within the framework of the Union Bottling
Works until 1912, when the newly organized Chero-Cola Co. took over the business and vastly expanded it
Among the early products were Royal Crown Ginger Ale, Royal Crown Strawberry,
Royal Crown Root Beer and Chero-Cola. As the sales of carbonated beverages by the
Hatcher Grocery Co. became more important, it was decided to incorporate the CheroCola Co. In 1912, Judge S. Price Gilbert in Muscogee County Superior Court of
Columbus granted