Paycom Marketing Plan
The Obama administration’s proposal for a Consumer Privacy Bill of Rights, which was released as part of its “Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy,” is intended to give users more control over how their personal information is used in commercial transactions (Klosek, 2012). This type of framework is geared toward technologies such as mobile apps. Mobile app technology is capable of cloning personal information from a mobile device such as ID numbers, email address, current location, texts messages, calendars and personal photos.
Companies such as Google, Yahoo, Microsoft, and AOL have agreed to not track consumer browser use. These companies have been critized in the past for not doing what is required to protect the privacy of its consumers. They have been tracking their information without any consent or providing information to the consumer regarding how the data will be used. Now with the CPBR, consumers will now have the right to control what information is used, how it will be used and monitor the accuracy of the data collected. In order to use the Consumer Privacy Bill of Rights for future litigation, seven general principles have been developed to use as a guide.
“Individual Control: Consumers have a right to exercise control over what personal companies collect from them and how they use it (Kloesk, 2012).” Going forward, companies will have to present consent as well as choices to the consumer about the data that is being collected, whereas before, consumers have been unaware of what type of data was being collected and how it was being used.
“Transparency: Consumers have a right to easily understandable and accessible information about privacy and security practices (Klosek, 2012).” There are many privacy risks in regards to mobile devices. With the CPBR, consumers with be informed about the most recent and relevant information regarding
Companies such as Google, Yahoo, Microsoft, and AOL have agreed to not track consumer browser use. These companies have been critized in the past for not doing what is required to protect the privacy of its consumers. They have been tracking their information without any consent or providing information to the consumer regarding how the data will be used. Now with the CPBR, consumers will now have the right to control what information is used, how it will be used and monitor the accuracy of the data collected. In order to use the Consumer Privacy Bill of Rights for future litigation, seven general principles have been developed to use as a guide.
“Individual Control: Consumers have a right to exercise control over what personal companies collect from them and how they use it (Kloesk, 2012).” Going forward, companies will have to present consent as well as choices to the consumer about the data that is being collected, whereas before, consumers have been unaware of what type of data was being collected and how it was being used.
“Transparency: Consumers have a right to easily understandable and accessible information about privacy and security practices (Klosek, 2012).” There are many privacy risks in regards to mobile devices. With the CPBR, consumers with be informed about the most recent and relevant information regarding