Pc Last Shot Analysis

In the end, the last shot of a commercial is the lasting image in the viewer's head. Every Mac commercial in general always ends the same. The last shot is a picture of the Mac computer whether it’s the desktop or laptop. The background of the computer is the basic blue screen saver with the Apple sign and the letters M-A-C in bold white. The computer is shown on a bright white background even though the computer is white. The computer doesn’t stand out tremendously on the white background. Nor does it present a great picture to be remembered well.
In comparison to the Mac commercial, the PC uses different techniques. Although throughout their commercial they also have a white background, they change it at the end. The last shot is always a bright blue background with the product shown. Right before that, the commercial shows the blue background and a phrase that says, “The tablet that can replace your laptop” in a swoosh. Immediately following is the tablet. It stands out well on the blue screen. The screen of the tablet is the apps that it has. The apps are all different sizes and colors like red and purple. The different colors make the ending shot more visible and interesting.
The ending shot of anything is what will stick in a consumer's mind. Mac kept their white background the whole time
Microsoft, in a way, stole their idea and made their commercials more appealing and interesting. Apple used basic colors and standard characters while Microsoft physically showed off their products and used different bright colors to spice things up. Their ending shots were very opposite. Mac had basic ending shots which were unappealing and the Microsoft tablet had color, music and text all in their ending shot. It was unfair of Microsoft to steal Apple's idea and make it more extravagant. An underlying message one could portray from that is even in advertising Apple is