Taylor Swift Commercials

The Taylor Swift / Apple Music ad campaign, first released on April 1st, consists of various commercials featuring the award-winning singer. The first ad features Swift preparing for a jog on her treadmill. She puts on headphones and uses her phone to turn on the song “Jumpman” by Drake and Future. The rap song begins to play as she starts her run, and Swift begins to rap the song enthusiastically. With her arms flailing, she raps her way through half of the first verse. In mid-stride, she falls torso-first onto the treadmill as the belt carries her to the floor. Another ad featuring Swift was released on April 18th. This ad, titled “Ready to Go Out” has her lip-synching in a mirror to “The Middle” by Jimmy Eat World. Nothing eventful happens in this one, it just features her singing and dancing in a mirror.
1. Analysis
This ad takes advantage of the adoption of technology into our lives. Swift uses a treadmill for exercise, instead of running outside. She is using the latest streaming
This campaign could not work without the adoption of technology, for technology is the reason for the ad. Streaming is an up-and-coming service, and is quickly destroying music consumption and purchasing as we know it. Also, would it be funny if Taylor Swift fell outside? Yes, but less so. The treadmill technology provides an extra comic edge for the commercial’s memorability.
This campaign could not work featuring an average person, or an unknown celebrity. Who would care if rapped a song on a treadmill and fell? This ad takes full advantage of Taylor Swifts’ popularity among millennials, the target audience for streaming services, and her conceived public image to create a commercial that makes people talk. The treadmill ad currently has 72 thousand retweets on Twitter and made headlines around the country upon release. Say what you will about Taylor Swift, but this ad was a perfect way to advertise Apple Music.
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