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Performance Excellence Profile: Park Place Lexus1
At its two locations in Piano and Grapevine, Texas, Park Place Lexus (PPL) sells and services new and pre-owned Lexus vehicles, and sells Lexus parts to the wholesale and retail markets. PPL is part of the family of Park Place Dealerships (PPD), which includes eight dealerships with 12 franchises.
In 1994, PPL began benchmarking business practices outside of the automobile industry, with the intent of emulating the best business practices it could find and bringing innovation to the industry. Four years later, the company conducted its first internal assessment using the Baldrige criteria for performance excellence to identify areas for improvement, and adopted the brand "Experts in Excellence" as a sign of its dedication to quality. Today, PPL ranks among the country's top Lexus dealers.
With its mission, "To provide an extraordinary automotive purchase and ownership experience" as a foundation, the dealership's "House of Quality" graphically depicts the organization's direction and represents its culture. The four Core Convictions—integrity, outstanding client experience, commitment, and winning —provide the structure of the house. Known as "The Big Hairy Audacious Goal," the organization's vision, "Be the unparalleled retail automotive group in the United States," forms the roof of the house.
The dealership uses many means to identify ways to improve, including an annual strategic planning process and self-assessment using the Baldrige criteria for performance excellence. A quarterly meeting, called "Driving Excellence," is used by dealership leaders to assess progress to goals and performance levels. Improvement activities are planned, executed, tracked, and standardized using action plans that result from the strategic planning process or through PPL's problem-solving process known as DRIVE—Define the problem, Recognize the cause, Identify