Performance Management and Vitality Health Enterprises
Performance Management at Vitality Health Enterprises, Inc.
Vitality Health Enterprises is a large beauty products and nutraceuticals company offering a full range of health, wellness, and beauty products around the globe. The company was originally founded in 1987 in Ames, Iowa, by Hikaaru “Fred” Kikuchi who is an experienced serial entrepreneur. His inspiration for Vitality came when his wife was continually dissatisfied with the quality of beauty products she was finding here in the U.S., since they emigrated from Japan. Kikuchi saw a business opportunity and used his relationships from back home to import beauty products and the rest is history.
Vitality has gone through numerations of growth that has included: moving company headquarters to Des Moines – thought to be a better location for growth, establishing its own manufacturing facility with its own chemists - to develop its own unique products specifically targeting the U.S. marketplace, purchasing HerbaPure Nutraceuticals to offer a broader range of products, and establishing an IPO to raise capital for further expansion – which now includes nine global offices representing markets in Asia,
Southeast Asia, and Europe. Vitality has grown far beyond selling products out of
Kikucki’s garage to a large scale enterprise in the personal care products sector. Beth
Williams is the current CEO who was recruited in mid-2008 to replace Kikuchi over concerns for his health, and to infuse Vitality with fresh blood and new ideas in the highly competitive marketplace. The board liked her no-nonsense approach and hoped she could turn Vitality around after a period of stagnation. James Hoffman is the newly
appointed vice president of Human Resources at Vitality Health Enterprises and shares concerns with Beth that Vitality is not maintaining its edge on innovation, and has a large employee turnover rate among the highly talented research scientists. His first assignment is to take the lead on
Vitality Health Enterprises is a large beauty products and nutraceuticals company offering a full range of health, wellness, and beauty products around the globe. The company was originally founded in 1987 in Ames, Iowa, by Hikaaru “Fred” Kikuchi who is an experienced serial entrepreneur. His inspiration for Vitality came when his wife was continually dissatisfied with the quality of beauty products she was finding here in the U.S., since they emigrated from Japan. Kikuchi saw a business opportunity and used his relationships from back home to import beauty products and the rest is history.
Vitality has gone through numerations of growth that has included: moving company headquarters to Des Moines – thought to be a better location for growth, establishing its own manufacturing facility with its own chemists - to develop its own unique products specifically targeting the U.S. marketplace, purchasing HerbaPure Nutraceuticals to offer a broader range of products, and establishing an IPO to raise capital for further expansion – which now includes nine global offices representing markets in Asia,
Southeast Asia, and Europe. Vitality has grown far beyond selling products out of
Kikucki’s garage to a large scale enterprise in the personal care products sector. Beth
Williams is the current CEO who was recruited in mid-2008 to replace Kikuchi over concerns for his health, and to infuse Vitality with fresh blood and new ideas in the highly competitive marketplace. The board liked her no-nonsense approach and hoped she could turn Vitality around after a period of stagnation. James Hoffman is the newly
appointed vice president of Human Resources at Vitality Health Enterprises and shares concerns with Beth that Vitality is not maintaining its edge on innovation, and has a large employee turnover rate among the highly talented research scientists. His first assignment is to take the lead on