Introduction
After the great world depression in the 1930s, all of the countries including the United States had been attaching a great weight to the development of technology. Personal computer is one of best witnesses that can prove this indubitable fact. There are many computer companies in the market, such as Lenovo, Apple, Dell and Hewlett-Packard. The challenge for these companies is not only to come up some strategies to attract customers, but also to establish their own ordering systems, which can help company to grow under this competitive market.
Ordering system is one of the most important parts, because the design of ordering system including style and layout will directly affect the consumers to make the final decisions. An excellent ordering system will leave a good impression after people place the orders on the website. That means it is an effective way to increase company’s reputation instead of the costly advertisements. Therefore, each company focused on how to set up a fascinating ordering system to offer their best services to the customers.
Lenovo
Lenovo is one of the most successful Chinese computer corporations in the global market. They have tons of clients all around the world. Lenovo computer business grew rapidly and obtained a large market share in the Computer Market since IBM sold off its personal computers business to Lenovo. Lenovo has become the most popular personal computer corporation in China after it achieves IBM’s PC business. In August 2009, Lenovo was the fourth largest vendor of personal computers in the world. For the year ending with third quarter 2010, its market share increased from 8.6 percent to 10.4 percent. The company is the largest seller of PCs in China, with a 28.6% share of the China market. (Lenovo, 2010)
Design & Layout
The design of Lenovo’s home page is quite traditional and simple. There are four flash advertisements in the central instead of the big fancy slogan. They use a special
Cited: Lenovo. Retrieved July 15, 2011, from Wiki: http://en.wikipedia.org/wiki/Lenovo Apple. Retrieved July 15, 2011, from Wiki: http://en.wikipedia.org/wiki/Apple_Inc. Shop Online at the Apple Store. Retrieved July 15, 2011, from apple.com: http://store.apple.com/us Lenovo shop. Retrieved July 15, 2011, from Lenovo.com: http://shop.lenovo.com Dell Home & Home Office. .Retrieved July 16, 2011, from Dell.com: http://www.dell.com/us/p/desktops Chen Meng.(4/11/2011).Dell VS HP: Competition in Direct Sell. Retrieved July 16, 2011, from: http://wenku.baidu.com/view/c16f470a763231126edb11a6.html Patrick Goss.(January 13th,2011). HP was clear number 1 in 2010 PC sales. Retrieved July 16, 2011, from: http://www.techradar.com/news/computing/hp-was-clear-number-1-in-2010-pc-sales-921268