The biggest problem that plagues online marketplaces is the risk of identity theft. Identity theft is still a major concern for financial institutions and online businesses. It’s still such a big problem that even the US Attorney General, Eric Holder, urged congress to establish a set of guidelines for companies in the event that a customer’s personal identifiable information be stolen (Douglas, 2014), which came after the result of Targets servers being breached by hackers and having over 40 million customer records (including addresses, phone numbers, and even credit/debit card information) (Osborne, 2014). Currently there are only state guidelines as to how companies deal with data breaches, but the federal government is working on changing that.
There’s no doubt that as the internet continues to grow and more people gain access to the internet there will also be an increase in cybercrime. This includes phishing, where cyber criminals pose as legitimate businesses and companies online in order to steal information from consumers. The majority of phishers try to lure people into clicking a URL that looks similar to one they’ve been using to access the original website and sometimes even making the webpage look similar to the actual page, but in reality the page is fraudulent and instead the user would be sending their
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