Personal Selling
Question 1
Personal Selling Process
My personal selling process consists of the following nine steps:
1. Prospecting
2. Pre-approach
3. Approach
4. Presentation
5. Trial Close
6. Objections
7. Meeting objections
8. The Close
9. Follow up and Service
Step 1: Prospecting
Prospecting, involves the Money, Authority, Desire (M.A.D) approach. Firstly I analysed my prospective clients to ensure that they had the money, authority and desire to purchase the products I was selling. Upon analysis I realised that since my target customers were friends and colleagues who themselves had authority on their purchases I decided to focus on Money and Desire. The prospecting methods I used were direct mail, networking and telephone. I sorted through my contacts on social networking sites such as Facebook, Friendster and MSN and also a list of past and present colleagues to sift for viable prospects.
Step 2: Pre-approach
At this stage, I did a few things to make my personal selling successful. Firstly I drafted email messages and messages to be sent on social networking sites to my viable contacts to inform them about the promotions and items I was selling. I also ensured to highlight the discounts that they would be receiving by purchasing the items from me. I believed that this would create an image of professionalism as it would portray that as a salesperson, I am well informed about my products. Step 3: Approach
I moved on to approach, sending out emails and messages through the social networking sites informing them about my products. I also made use of the Chinese New Year season to target those celebrating to purchase the New Year goodies that I was selling. I also promoted the many vouchers, as thoughtful gifts for Valentines’ day for their loved ones, placing emphasis on the Swensen’s Valentines’ day cake voucher as it was one of the few items on sale that was Halal certified allowing me to widen my target consumers to include my Muslim friends, in
Personal Selling Process
My personal selling process consists of the following nine steps:
1. Prospecting
2. Pre-approach
3. Approach
4. Presentation
5. Trial Close
6. Objections
7. Meeting objections
8. The Close
9. Follow up and Service
Step 1: Prospecting
Prospecting, involves the Money, Authority, Desire (M.A.D) approach. Firstly I analysed my prospective clients to ensure that they had the money, authority and desire to purchase the products I was selling. Upon analysis I realised that since my target customers were friends and colleagues who themselves had authority on their purchases I decided to focus on Money and Desire. The prospecting methods I used were direct mail, networking and telephone. I sorted through my contacts on social networking sites such as Facebook, Friendster and MSN and also a list of past and present colleagues to sift for viable prospects.
Step 2: Pre-approach
At this stage, I did a few things to make my personal selling successful. Firstly I drafted email messages and messages to be sent on social networking sites to my viable contacts to inform them about the promotions and items I was selling. I also ensured to highlight the discounts that they would be receiving by purchasing the items from me. I believed that this would create an image of professionalism as it would portray that as a salesperson, I am well informed about my products. Step 3: Approach
I moved on to approach, sending out emails and messages through the social networking sites informing them about my products. I also made use of the Chinese New Year season to target those celebrating to purchase the New Year goodies that I was selling. I also promoted the many vouchers, as thoughtful gifts for Valentines’ day for their loved ones, placing emphasis on the Swensen’s Valentines’ day cake voucher as it was one of the few items on sale that was Halal certified allowing me to widen my target consumers to include my Muslim friends, in