Personality Big Five Model Solved Case
TEAM ASSIGNMENT #1: Case Study – Astral Marketing 42.211 B
EXECUTIVE SUMMARY: The main problem Astral Marketing is experiencing is a low level of productivity, mainly due to employee dissatisfaction and low levels of employee motivation. Employees are currently unhappy with wages and incentives, as well as general working conditions at the company. As a result, employees are becoming unmotivated. Issues such as poor communication skills, lack of employee empowerment, high turnover, and too low or too high mental stimulation also have a direct impact on the low level of productivity (Robbins & Langton 2001) The four potential solutions to Astral Marketing’s low productivity include: the formation of a union, team building training, communication skills training, and increased or more equitable incentives. Although the team building and communication skills training appear to have the most benefits and the greatest issue resolution, they are potentially very costly for the company. Increased incentives solve fewer issues than the training, and are also quite costly. On the other hand, unions have little direct monetary cost and can increase both job satisfaction and motivation directly and indirectly (See Appendices for full assessment). Thus, a union is the most viable solution to Astral Marketing’s low productivity level. The implementation of a union would require employee support and certification in the short-term. In the medium-term, specific goals as to increases in wages and incentives must be set and achieved. In the long-term, productivity and profitability must be reassessed, as well as employee satisfaction (http://www.bcfed.com/organize/organize.htm). This process should ensure that a union is successful in increasing the productivity of employees at Astral Marketing.
PROBLEM STATEMENT: Astral Marketing is encountering low productivity, mainly due to job dissatisfaction and low motivational levels among employees. The company is experiencing
EXECUTIVE SUMMARY: The main problem Astral Marketing is experiencing is a low level of productivity, mainly due to employee dissatisfaction and low levels of employee motivation. Employees are currently unhappy with wages and incentives, as well as general working conditions at the company. As a result, employees are becoming unmotivated. Issues such as poor communication skills, lack of employee empowerment, high turnover, and too low or too high mental stimulation also have a direct impact on the low level of productivity (Robbins & Langton 2001) The four potential solutions to Astral Marketing’s low productivity include: the formation of a union, team building training, communication skills training, and increased or more equitable incentives. Although the team building and communication skills training appear to have the most benefits and the greatest issue resolution, they are potentially very costly for the company. Increased incentives solve fewer issues than the training, and are also quite costly. On the other hand, unions have little direct monetary cost and can increase both job satisfaction and motivation directly and indirectly (See Appendices for full assessment). Thus, a union is the most viable solution to Astral Marketing’s low productivity level. The implementation of a union would require employee support and certification in the short-term. In the medium-term, specific goals as to increases in wages and incentives must be set and achieved. In the long-term, productivity and profitability must be reassessed, as well as employee satisfaction (http://www.bcfed.com/organize/organize.htm). This process should ensure that a union is successful in increasing the productivity of employees at Astral Marketing.
PROBLEM STATEMENT: Astral Marketing is encountering low productivity, mainly due to job dissatisfaction and low motivational levels among employees. The company is experiencing
Bibliography: British Columbia Federation of Labour. 2002 [Online], Available: http://www.bcfed.com/organize/organize.htm. [2002, Oct.5] Keys, Scott. Keys Direct Marketing and Communications. Telephone Interview: 2002, Oct.1. Robbins, Stephen P. & Langton, Nancy. 2001, Organizational behaviour: concepts, controversies, applications, Pearson Education Canada Inc., Toronto. Schweitzer, Linda. 2002, Case Study – Astral Marketing. [Online], Available: http://www.business.carleton.ca/~lschweitz/case1.html. [2002, Oct. 5] Taylor, Robert Joel. 1993-2002, The Success Training Academy. [Online], Available: http://www.myhomepage.net/~rjtaylor/index.htm. [2002, Oct. 5] Trailhead. 2002 [Online], Available: http://www.trailhead.ca/summerprograms.htm.#custom. [2002, Oct. 5] Welch, Peter. Taylormade. Personal Interview: 2002, Oct.