There is television, online, or print. Out of these three mediums it’s easy to knock print out of the running. Nowadays the only people reading newspapers or books are an older generation who would be more interested in single meals or dinner for two. Also, while it may be that adults are slowing gaining speed online, such as social media, that would be more geared toward the children who may or may not have influence …show more content…
When everyone’s home from school or work, the whole family is chilling out in front of the television and waiting and or watching their favorite episodes that they can’t miss. Dinner’s Done creates an easy-to-prepare meal where the cook doesn’t have to miss a beat. Targeting our potential consumers on television is also cost effective, this is because we are able to send the same message to all members of the family using one medium. Using television as our medium will help control the company’s budget restriction also by being able to create one commercial and supplying it to consumers over and over again until interest starts declining. This being said, getting the potential customers interest through a television commercial is also hard work