Effective Communication Through Tv Advertisements to Children
Effective Communication through TV Advertisements to Children
A Term Paper
Presented to
Ms. Mylene Manalansan
Department of English and Applied Linguistics
De La Salle University – Manila
In Partial Fulfillment
Of the Requirements for
ENGLRES
Second Term, SY 2009-2010
By
Irene Pang
Nicole Uytengsu
December 16, 2009
Thesis Statement: Television advertisements communicate more effectively to children by overcoming the abstraction problem, memory problem, and consumer satisfaction problem.
I. Introduction:
A. Attention Grabber: Examples of TV Commercials for Children
B. Overview of the Evolution of TV Commercials
C. Advertising’s influence on children
D. Thesis Statement: Television advertisements communicate more effectively to children by overcoming the abstraction problem, memory problem, and consumer satisfaction problem.
II. Body:
A. Elimination of Abstraction Problem
1. Product-Commercial Separation
2. Characterization of products emphasizes unique attributes
3. Concept Testing as a useful way to present a product
B. Overcoming the Memory
1. Memory Development of children
2. Individualization of products to give a clear identity
3. Picture rather than words
C. Consumer Satisfaction applied to Children
1. Motion pictures to attract children’s attention
2. Realistic execution of advertisements
3. Motivating scenes to entertain consumers
III. Conclusion
A. Restatement of the Thesis: TV Advertisements encounter difficulties in communicating to children such as abstraction problem, memory problem, and consumer satisfaction problem.
B. Closing Grabber: No learning takes place in a vacuum. Although many TV commercials convey communication problems to
A Term Paper
Presented to
Ms. Mylene Manalansan
Department of English and Applied Linguistics
De La Salle University – Manila
In Partial Fulfillment
Of the Requirements for
ENGLRES
Second Term, SY 2009-2010
By
Irene Pang
Nicole Uytengsu
December 16, 2009
Thesis Statement: Television advertisements communicate more effectively to children by overcoming the abstraction problem, memory problem, and consumer satisfaction problem.
I. Introduction:
A. Attention Grabber: Examples of TV Commercials for Children
B. Overview of the Evolution of TV Commercials
C. Advertising’s influence on children
D. Thesis Statement: Television advertisements communicate more effectively to children by overcoming the abstraction problem, memory problem, and consumer satisfaction problem.
II. Body:
A. Elimination of Abstraction Problem
1. Product-Commercial Separation
2. Characterization of products emphasizes unique attributes
3. Concept Testing as a useful way to present a product
B. Overcoming the Memory
1. Memory Development of children
2. Individualization of products to give a clear identity
3. Picture rather than words
C. Consumer Satisfaction applied to Children
1. Motion pictures to attract children’s attention
2. Realistic execution of advertisements
3. Motivating scenes to entertain consumers
III. Conclusion
A. Restatement of the Thesis: TV Advertisements encounter difficulties in communicating to children such as abstraction problem, memory problem, and consumer satisfaction problem.
B. Closing Grabber: No learning takes place in a vacuum. Although many TV commercials convey communication problems to
Bibliography: Pollard, M.B. (1979). The growing children in contemporary society. USA: The Bruce Publishing Company. Thomas, R.M. (2000). Comparing theories of child development. USA: Wadsworth. White, H. (1986). How to produce effective TV commercials. Illinois: NTC Business Books. Wright, J.W. (1979). The Commercial connection. New York: Dell Publishing Co. Inc. Winick (1964) Internet: All Business Company. (n.d.). Television advertising pros and cons. Retrieved December 3, 2009 from the World Wide Web: http://www.allbusiness.com/marketing/advertising-television-advertising/2592-1.html. DJ. (2007, May). The effect of television commercials on children. Retrieved December 1, 2009 from the World Wide Web: http://www.associatedcontent.com/article/239904/ the_effect_of_television_commercials.html?cat=39. Kunkel, D., PhD & Wilcox, B., PhD. (2004, February). Television advertising leads to unhealthy habits in children; says APA task force Min, T. (2004, May). TV commercials targeting children. Retrieved December 1, 2009 from the World Wide Web: http://www.chinadaily.com.cn/english/doc/2004-05/13/content_330518.htm.