Pest Analysis Marketing
t
International Marketing
Part 2 Chosen market profile
16/11/2011
Kate Steen – C08333301
DT 364-3
Declaration of Work
I declare that all the work included in this assignment has been completed by myself, as where referenced.
[pic]
- Environmental analysis - Consumer characteristics
Executive Summary
For the analysis of bringing Tayto into Japan I used A PEST Analysis.
PEST Analysis
Political Analysis
Role of the Government
Japan is a democratic country with a constitutional monarchy and parliamentary style government. The Emperor of Japan, Akihito, is a symbol of the state and unity of the people (CIA World Factbook-Japan, 2011). The Emperor has little power since the decision making process is adopted by the Prime Minister (Yoshihiko Noda) and his elected National Diet (CIA World Factbook-Japan, 20011). The Prime Minister is elected by the Emperor for the term of 4 years (MIEPA, 2009). However, due to the large amount of political turbulence, it is common to have an incomplete term. Yoshihiko Noda, became Japan’s sixth premier in five years in early September of this year. (The Irish Times 2011).This turbulence indicates that there is political instability that is unfavourable from an investing perspective.
In fact, in 2009, there was a change in the leading governmental party. After 54 years of ruling, the Social Liberal Democratic Party has lost their power to the Conservative Democratic Party (MIEPA, 2009). This indicates that there will be profound changes in the conduct of Japanese politics. Since these changes are recent and currently unpredictable, Tayto should be wary of political instability if entering the market.
According to the
International Marketing
Part 2 Chosen market profile
16/11/2011
Kate Steen – C08333301
DT 364-3
Declaration of Work
I declare that all the work included in this assignment has been completed by myself, as where referenced.
[pic]
- Environmental analysis - Consumer characteristics
Executive Summary
For the analysis of bringing Tayto into Japan I used A PEST Analysis.
PEST Analysis
Political Analysis
Role of the Government
Japan is a democratic country with a constitutional monarchy and parliamentary style government. The Emperor of Japan, Akihito, is a symbol of the state and unity of the people (CIA World Factbook-Japan, 2011). The Emperor has little power since the decision making process is adopted by the Prime Minister (Yoshihiko Noda) and his elected National Diet (CIA World Factbook-Japan, 20011). The Prime Minister is elected by the Emperor for the term of 4 years (MIEPA, 2009). However, due to the large amount of political turbulence, it is common to have an incomplete term. Yoshihiko Noda, became Japan’s sixth premier in five years in early September of this year. (The Irish Times 2011).This turbulence indicates that there is political instability that is unfavourable from an investing perspective.
In fact, in 2009, there was a change in the leading governmental party. After 54 years of ruling, the Social Liberal Democratic Party has lost their power to the Conservative Democratic Party (MIEPA, 2009). This indicates that there will be profound changes in the conduct of Japanese politics. Since these changes are recent and currently unpredictable, Tayto should be wary of political instability if entering the market.
According to the
Bibliography: Central Intelligence Agency. (2011). The World Factbook. Available: https://www.cia.gov/library/publications//the-world-factbook/geos/ja.html. Last accessed 14th Nov. Jones, R. (2009). Business Etiquette. Available: http://www.rtcbusinessconsulting.co.uk/newsdetails.asp?ntag=492. Last accessed 14th Nov. Mckeever, MP. (2009). Japan: Economic Policy Analysis. Available: http://www.mkeever.com/japan.html. Last accessed 14th Nov. Reuters. (2011). Japan 's prime minister vows to curb debt,. Available: http://www.irishtimes.com/newspaper/world/2011/0914/1224304081158.html. Wikipedia. (2011). Shinto. Available: http://en.wikipedia.org/wiki/Shinto. Last accessed 14th Nov.