Petra Foods Limited: Case Study: Petra Foods Limited

Place Sari-sari stores
Convenience stores,
Supermarkets,
Hypermarkets,
Grocery stores
Drug stores. Do not have a store that only specializes in selling Jack n’ Jill products.
Promotion
Website that displays their products offerings
Packaging of the products
Net weight of each pack Web Portal
www2.urc.com.ph. Only new products are heavily endorsed, this includes TV commercials and printed ads like billboard advertisements. While older products are not endorsed the same way.
Jack n’ Jill Strengths and Weaknesses Analysis
It specializes in the production of a wide array of snacks and they have a diverse portfolio of products that match the different tastes of their target market. Their products differ in taste and it varies
Valuable – they follow the ISO (International Standardization Organization) food sanitation. Their product offerings are so diverse that they do not focus on a single product.
Imitable – similar poducts like pretzel and yan-yan
Price Prices vary depending on the product sought after. Listed below are the prices of their snack products:
Knick Knacks - P15.75 (28g)
The products are considerably affordable. Some of their snack foods are prices at the higher end of the price range.
Place Convenience stores
Grocery stores
Supermarkets
Hypermarkets
Drug stores. The snack products are not always available in small scale stores.
Promotion
www.petrafoods.com A website is available for viewing their products and other brands.
It also has a specific tab for customer concerns and FAQ’s which show how much they value what their customers want to say. Promotion for their snack products are not frequently shown in TV
Price’s strengths vary depending on the product sought after but some of their snack foods are prices at the higher end of the price range. Their snack products are available in convenience stores, grocery stores, supermarkets, hypermarkets and drug stores. The snack products are not always available in small scale stores. A website is available for viewing their products and other brands. It also has a specific tab for customer concerns and FAQ’s which show how much they value what their customers want to say. Their weakness in their promotion is that for their snack products, it is not frequently shown in TV