Preview

Petrie's Case Chapter 2

Satisfactory Essays
Open Document
Open Document
332 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Petrie's Case Chapter 2
7/15/2012
Course Project: Petrie’s Electronics
Business System Analysis

1. How do information systems projects get started in organizations?
Systems projects get started in organizations for the following reasons:
One it can either be to solve a problem, fill a need or to take advantage of an opportunity.

2. How are organizational information systems related to company strategy? How does strategy affect the information systems a company develops and uses?
The organizational information system is related to company strategy because it exists to help organizations achieve their goals and objectives, it is also determined by it competitive strategy (structure, features and functions). Strategy affects the information system because there are information services resources that apply to a strategic business opportunity in such way the computer systems have an impact on the organizations products and business operations.

3. Research customer loyalty programs in retail firms. How common are they? What are their primary features?
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behaviors, behaviors, which is potentially beneficial to the firm. The customer rewards cards, is extremely common in retail business, it rewards customers, and it can be traded in for a variety of items. The primary feature of this is that a customer receives a generic reward for enrolling in the program, second retailers contacts the customer directly and often via-email to offer a reward more tailored to the customers wants and needs.

4. What do you think Jim’s next step should be?
Jim’s next step should be to construct an Information team and delegate responsibilities to come up with ideas for the No Customer Escapes project.

5. Why would a systems analyst new to the company be a good choice to lead an important system development effort?
Because when someone is new to a company they have different

You May Also Find These Documents Helpful

  • Powerful Essays

    Mktg522 Course Project

    • 8188 Words
    • 33 Pages

    Hughes, A. M. (2003). The customer loyalty solution what works and what doesn 't in customer loyalty programs. New York: McGraw-Hill.…

    • 8188 Words
    • 33 Pages
    Powerful Essays
  • Satisfactory Essays

    References: ICLP the global loyalty agency. (2010). International Customer Loyalty Programmes Plc. Retrieved on October 25-26, 2011 from…

    • 539 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Cis 210 Assignment 1

    • 917 Words
    • 4 Pages

    2. Why do systems analysts need to know who the stakeholders are in the organization?…

    • 917 Words
    • 4 Pages
    Good Essays
  • Good Essays

    As a Manager, we all know customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and even bring you more customers,…

    • 594 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nt1330 Unit 9 Final Paper

    • 1645 Words
    • 7 Pages

    For information systems it provides the organizations with the required resources and information to function properly. Information system in any organization should be built upon different factors that shape the exact needed system like the structure, environment and business process. Take for example:…

    • 1645 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Loyalty Programs work wonders because it engages customers to shop on the company’s website more often. Loyalty Programs also offer customers incentives such as upgrading hotel rooms upgrading flights free flights and discount tickets for places like amusement parks for children. Loyalty Programs work well for a business in the sense of forcing members to surf the company’s website more often. If you can get the…

    • 433 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Petrie's Electronic

    • 321 Words
    • 2 Pages

    5. Why is it important for the team to create DFDs if they are not going to write the actual system code themselves?…

    • 321 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Loyalty program: this type of program aims to give customers rewards for being brand loyalty and to provide company customers buying information, for example, the type of products might be often bought together. In retailing, loyalty program includes loyalty card, rewards card or point cards in which the card holders are considered a member in the…

    • 1889 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    According Baker M (2000), loyalty schemes is the “Overt attempt of exchanging partnership to build a long term relationship association, characterised by purposeful co-operation and mutual dependence on the development of social, as well as structural bonds with consumer”.…

    • 2088 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Petries Week 1

    • 291 Words
    • 2 Pages

    Question 2: How are organizational information systems related to a company strategy? How does strategy affect the information systems a company develops and uses?…

    • 291 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In the book one of the questions is “what are the design characteristics of an effective loyalty program.” The structure of their loyalty program and how they use the data collected through the program to make informed product, marketing and customer experience decisions are key to its success. The store’s frequent customers will be able to get perks like custom shopping parties and tickets to in-store fashion shows after shelling out just half as much as they used to spend to qualify for rewards. Loyalty marketing is and should always be much bigger than points, thresholds or incentives. It is about changing and influencing behavior in a proactive manner that creates long-term brand advocates who, in turn, enter into a dialogue with the brand. Nordstrom’s program is effective for a number of key reasons. First, even the lower levels of Nordstrom’s loyalty program are engaging because they offer meaningful soft benefits and because it’s aspirational, members remain engaged; they aspire to be at the higher tiers in the program so they can get the bigger rewards.…

    • 344 Words
    • 2 Pages
    Good Essays
  • Good Essays

    From the list of requirements it is clear that they should seek outside IT consulting to build their system. It would be too expensive and time consuming as the core system would have already been developed by someone else.…

    • 366 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Some strategies Jim may try to employ with a busy team member such as Carmen Sanchez would be to setup appointments during downtimes (such as the beginning of the shift, or the end of a shift) to get her insights on the project.…

    • 338 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    oyalty programs are offered by both retailers and manufacturers to stimulate continued patronage among consumers through discounts, cash, free goods, or special services (such as free magazines on specialized topics of interest to loyalty program members). While retail cooperatives pioneered loyalty programs through giving members allowances based on their annual purchases, the more modern use of loyalty programs began with Raleigh cigarette coupons and with stamp-based programs such as the S&H Green Stamp Company (which offered consumers points based on purchases; these points were redeemable for a broad selection of merchandise). The most current form of customer loyalty programs started in the 1980s with the introduction of frequent flier programs by airlines. After the Airline Deregulation Act of 1978, many airlines struggled to obtain a competitive advantage. In 1981, American Airlines introduced the first frequent flier airline program—AAdvantage, which sought to reward loyal customers through utilizing the airline’s excess capacity. Despite the large number of firms offering loyalty programs and their high levels of consumer membership, many loyalty programs have not been successful. This article differentiates among the different types of loyalty programs and offers a series of steps to develop, implement, and control an effective loyalty program. Several potential pitfalls that need to be avoided also are discussed.…

    • 12147 Words
    • 49 Pages
    Better Essays
  • Good Essays

    Thesis Report System

    • 1476 Words
    • 6 Pages

    When writing the thesis the BIT student must also follow the common instructions concerning bibliography, references, use of source etc. given in Writing your thesis at HAAGA-HELIA. See HH extranet Studies/Thesis/ThesisReportGuide(word2007).…

    • 1476 Words
    • 6 Pages
    Good Essays