Preview

Pets.Com

Better Essays
Open Document
Open Document
1007 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Pets.Com
Lina Geoushy
900071827
MGMT480-01
Dr. Iman Seoudi

PETS.COM

Describe the situation faced by Wainwright when she joined Pets.com as CEO?
The market for pet products was extremely fragmented. Sales went through multiple stores like mass merchants, independent pet stores, and supermarkets
The Pet industry was attractive and it was appealing to a large number of competitors
Analysts were optimistic because the internet had already proven to be a successful distribution channel for software, music, and books
Pets.com had three main competitors: Petopia.com, Petsmart.com, and Petstore.com
Wainright had been hired to lead the company and to establish it as a market leader of the online pet supplies category.
Wainright feared and was worried that the well established company Amazon.com would be willing to enter the Pet supplies category, therefore she decided to offer shares of Pets,com to Amazon.com because that was the competitor she feared the most

Should Wainwright have offered a shareholding position to Amazon.com? Assess the rationale behind this. What are the advantages and disadvantages of having Amazon.com as a partner?
Yes she should have offered shares to Amazon.com because Pets needed capital, and they needed to eliminate the risk of a very strong potential competitor. They needed to be backed by a venture capitalist like Amazon.com who is well established with a successful business model to learn from.
Advantages
Receiving cash and raise more money
Pets.com obtained a link on Amazon.com’s home page
Amazon also offered a buddy system for Pets.com employee to seek guidance from Amazon.com’s employee for any business issue
Recruit top talents
Eliminated a very strong competitor
Enabled Pets.com to use the experience and strategic assets of Amazon.com to build a competitive edge

Pets.com growth strategy relied on heavy spending on marketing communication and low pricing. Critically appraise this strategy. What alternatives did
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    BUS3022 Unit 3 Assignment 1
    • 891 Words
    • 3 Pages

    BUS3022 Unit 3 Assignment 1

    Amazon.com is a publicly traded worldwide online retail company founded by Jeff Bezos on July 5, 1995 in Seattle, Washington. The company originally began as an online bookstore as Bezos felt there was a high demand for literature, and books had a low price point and a huge selection of titles available in print. Technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently and at lower prices. Since 1995, Amazon has significantly expanded its product selection, international retail websites, and worldwide network of fulfillment and customer service centers. Today, Amazon retail websites offer everything from toys and video games to MP3 downloads and collectible items (amazon.com, 2014). Amazons business model is fairly simple; to sell various products and goods online at an affordable cost to consumers. Amazon has managed to not only achieve this business model but they have also managed to consistently expand and become the largest online retailer to date. To keep up with global demand, Amazon had to expand its products and services offered while continuing to forecast consumer’s needs. “In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Partners work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants leverage Amazon.com as an incremental sales channel for their new merchandise. Over 2 million third-party sellers participate in Amazon where they offer new, used, and…

    • 891 Words
    • 3 Pages
    Better Essays
    Read More
  • Better Essays

    Swot Analysis Of Pawganic
    • 1068 Words
    • 5 Pages

    Swot Analysis Of Pawganic

    Seeing is believing for many people. The ability to conduct a quality check will entice customers to try the product after seeing the quality of the product for their own eyes. Selling the product in SNHU pet stores and small local stores will promote competition with larger pet box stores that many consumers would prefer to avoid. The ability to place coupons for these limited locations to promote customer loyalty and increase word of mouth advertising while also maintaining price. Smaller specialty stores often have higher prices, but are expected. Lastly Pawganic will have a money back guarantee. Consumers will have the opportunity to return the product and say why they did not like it or why the pet did not and if the product had adverse effects toward their pet. The long term investment a money back guarantee will provide constant consumer input and future consumer trends to enrich customer…

    • 1068 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    FINAL MARKETING
    • 245 Words
    • 1 Page

    FINAL MARKETING

    Please read the case Pets.com, and analyze the case based on the following questions in order to rejuvenate the marketing strategies for Pet.com.…

    • 245 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Caterpillar Case
    • 651 Words
    • 3 Pages

    Caterpillar Case

    C. Competitive edge: Caterpillar dominated almost all market segments supported by a large geographic base and many product lines.…

    • 651 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    For The Dogs Has A Whole New Meaning Analysis
    • 328 Words
    • 2 Pages

    For The Dogs Has A Whole New Meaning Analysis

    The primary audience is business owners that are involved with the pet industry in some manner. The purpose is to inform business owners of the growing industry that continues to profit off of luxury products. This summary would be featured in a newsletter sent out to big businesses that are involved in the pet industry. I chose this type of language to appeal to the more sophisticated business world. I believe businesses and companies will respond to this in a positive manner and will be quite interested in the possible opportunity to invest in.…

    • 328 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Petsmart Analysis
    • 5569 Words
    • 23 Pages

    Petsmart Analysis

    This report provides a financial quarterly trend analysis for Petsmart, Inc. The U.S.-based company, together with its subsidiaries, operates as a specialty retailer of products, services, and solutions for pets in North America. The company offers consumables, which include pet food, treats, and litter; and hardgoods, such as pet supplies and other goods comprising collars, leashes, health care supplies, grooming and beauty aids, toys, apparel, and pet beds and carriers, as well as aquariums and habitats, accessories, decors, and filters for fishes, birds, reptiles, and small pets. It also provides fresh-water tropical fish, birds, reptiles, and small pets; and pet services, such as grooming, including precision cuts, baths, toenail trimming and grinding, and toothbrushing; and training, boarding, and day camp services. Further, the company operates PetsHotels that offer boarding for dogs and cats, temperature controlled rooms and suites, daily specialty treats and play time, and day camp services for dogs; and hospitals, which provide veterinary services comprising routine examinations and vaccinations, dental care, a pharmacy, and surgical procedures. As of March 25, 2010, it operated 1,149 retail stores; and 162 PetsHotels. Additionally, the company operated 740 hospitals under the registered trade names of Banfield and The Pet Hospital; and had 12 hospitals, which are operated by other third parties in Canada. PetSmart, Inc. was founded in 1986 and is based in Phoenix, Arizona.…

    • 5569 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Better Essays

    Bus 320 Final Paper
    • 1741 Words
    • 7 Pages

    Bus 320 Final Paper

    Founded in 1995 by Jeff Bezos, Amazon.com has become one of the largest known online stores in the world. In 1995, Amazon.com sold its first book online, which was shipped from Bezos’s garage in Bellevue, Washington (Amazon.com Mission Statement, 2012). Many may not know that Amazon.com had a slow start because their online layout was not appealing. Within a few years Bezos attracted a few investors who took interest in his venture and invested approximately $140,000. Bezos decided to use the money to create a more appealing website to attract more customers. The sales for the next three years surpassed Bezos’s expectations. After analyzing the sales data, he found that people were not only purchasing domestically, but also from around the world. Amazon.com has grown from a small company to a worldwide business in just a few short years. This rapid growth requires a company to reevaluate how it does business if it plans to expand or maintain its marketplace for the future.…

    • 1741 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    A Marketing Report for Iams
    • 2535 Words
    • 11 Pages

    A Marketing Report for Iams

    References: Cincinnati Bizjournals (2009) P&G seems ready to unleash new focus on pet-product market (Online) [Accessed on 11th December 2008]…

    • 2535 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing Plan
    • 1451 Words
    • 6 Pages

    Marketing Plan

    PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have had years and years of training and must complete a very informative PetSmart safety certification process. According to the PetSmart (2008), “grooming is not just about having a fabulous do it is also about keeping pets happy and healthy with services including nail trimming, ear cleaning and teeth brushing.”…

    • 1451 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Petsmart Company Profile
    • 437 Words
    • 2 Pages

    Petsmart Company Profile

    Petsmart Inc. was founded in 1986 and is headquartered in Phoenix, Arizona. PetSmart is a provider of products, services and solutions for the needs of pets. It offers multiple lines of products for all the life phases of pets, and offers various pet services including: training, boarding day camp, and professional grooming. It also offers pet products through an e-commerce site, PetSmart.com, and operates a pet community site, pets.com. PetSmart also offers reptiles, fresh-water tropical fish, small pets, and birds. In addition, it provides pet services consisting of baths, teeth cleaning, grooming, toenail trimming, training, boarding, and day camp. According to Yahoo Finance, the company operates hospitals that offer boarding for dogs and cats, an on-call veterinarian, temperature controlled rooms and suites, daily specialty treats and play time, and day camp for dogs. The company does not sell dogs or cats, but provides space in most stores for adoption and animal welfare organizations to use. It features dog and cat foods, many of which are not available in supermarkets, warehouse clubs or other mass and general retail merchandisers, and also its proprietorship label foods…

    • 437 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Amazon.Com: an E-Commerce Retailer
    • 3537 Words
    • 15 Pages

    Amazon.Com: an E-Commerce Retailer

    Selling nothing but books is how Amazon.com started its business in 1995, now is acknowledged as the leading online retailer in the world. In addition, its new line of products is the compact disc, digital video disc and movie videos, to include many other products from retail partners from around the world as partnership agreements, which sell their goods through the Amazon.com website. This agreement known as “powered by Amazon,” allows partnered companies to use Amazon.com website capabilities and technology to order and purchase products. Retailers that have played a part in powered by Amazon partnership are Toys ‘R’ Us and Target.…

    • 3537 Words
    • 15 Pages
    Better Essays
    Read More
  • Good Essays

    Momentaa
    • 712 Words
    • 3 Pages

    Momentaa

    While the number of people owning cats and dogs in Canada has grown about one to two per cent per year, in the past few years, the Canadian pet industry has presented an average growth of 3.6% per year for several years, considering food, supplies, and services. Considering that Momentaa offers high quality and unique product, the range of competitors is narrowed compared with low cost products. However, this industry is growing fast, driven by the “premiumization and humanization” of pets over the years, leading to pet owners to spend more on their pets, buying more high-end accessories, higher quality foods, and more expensive medical treatments. ,…

    • 712 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Evaluation of Corporate Performance
    • 2357 Words
    • 10 Pages

    Evaluation of Corporate Performance

    In 1994, Jeff Bezos was a 30-year-old hedge fund analyst with a degree in computer science and electrical engineering from Princeton University. It was at this time Bezos decided to put his business plan in play. Jeff pulled up a file that had the business model he intended to use, which had been write in early that year in the passenger seat of a 1988 Chevy Blazer (A Retail Revolution Turns 10, 2005). Amazon.com opened its virtual doors on the World Wide Web in July 1995 and offers Earth’s Biggest Selection. The company seeks to be Earth’s most customer-centric company. Amazon.com is now a digital strip mall branching beyond books into music, DVDs, electronics and toys (Penenberg, 2000). Many people wonder how Amazon became on of the few dot-com companies to survive the dot-com bubble burst that took effect during 1997-2000. One of the best ways to evaluate Amazon’s performance is to complete a thorough review of its financial statement, pro forma financial statements, ratio analysis, return on equity, its calculated economic value added projects, and its financial policies.…

    • 2357 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Organic Pet Food Marketing Plan
    • 4704 Words
    • 19 Pages

    Organic Pet Food Marketing Plan

    "Pet Food and Pet Care Products in the US." Euromonitor International 2006/11 12 008 2007 .…

    • 4704 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Good Essays

    I dont know
    • 383 Words
    • 2 Pages

    I dont know

    2. The advantage Amazon must have considered is that they were paid millions of dollars to sign on exclusively to Toys “r” us. They were also paid a percentage of their sales. Disadvantages would be that they were not able to have any other retailers on their site so they lost some business that way. But it would have equaled out if they had both upheld their original agreement.…

    • 383 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics