Male and female news anchors in the Philippines
If the world of mass media is dominated by men, would it be more powerful and more effective? What if females rule the news industry, will the audience feel more on the softer side of the news story? The distinction of men and women existed even before the written history of the Philippines. Women were limited when it comes to expressing their thoughts, opinions, and skills. However, in the present generation, gender discrimination is already evanescent. The capacities of the ladies have improved for them not to be surpassed by men. The society offers almost all occupations for both genders.
In the field of news and public affairs, the newsmen and women affect the impact of the stories. The Farlex Incorporation (2012) defines news anchors as the personalities who “investigate, report or edit news stories”. They articulate news to inform the viewers on the latest events happening within a certain state. These people can convince the community of explorers, political analyzers and scholars. They are able to help educate and reform the society through informing and sharing life stories of human value (Robles & Corsino, 2009).
News stories are treated as goods or commodities and as they deliver these goods wrapped with grandiloquent words, they expect to attract people to watch their program. Each newscaster has their own strategies and techniques in explaining news events. These practices differ based on many aspects such as their protocols in their telecommunication channels, their signature traits etc. However, it is apparent that newsmen and women have differences and similarities in doing such approaches.
Appearance has a significant effect in the efficiency of news anchors particularly here in the Philippines wherein viewers judge reliability through the physical aspects. In 2010, the Spot Incorporated specifies the top ten cutest local newsmen and based from the