Pizza Hut
1) BACKGROUND OF PIZZA HUT
History:
The idea of Pizza Hut® was originated in the year 1958 by two college students (Frank and Dan Carney) from Wichita and Kansas, whom were approached by a family friend with the idea of opening a pizza parlour; though the idea was relatively new to most of the Americans at that time but surely not the brothers, whom were quick to foresaw the potential of this new enterprise, though it requires them to borrow about $600 from their mother, with which they purchased some fairly-used equipment and rented a small building on a busy intersection in their home town. The result of such entrepreneurial efforts did not only limited introduction of the first Pizza Hut® restaurant, but also served as the foundation for what has became the largest and most successful pizza restaurant in the world.
Analysis has shown that, over the past four decades, they built a reputation for excellence that has earned them the respect of consumers and industry experts alike. Their products have been voted Number One in countless consumer surveys nationwide; with more than 7,200 units in the U.S. and 3,000 units in more than 86 other countries, among which is Malaysia.
Pizza-Hut’s coming to Malaysian Market
It operations in Malaysia began on the 19th of May, 1982. It opened its first outlet at Yow Chuan Plaza, Kuala Lumpur. Cerebos (a Singapore based-company) was the first owner until after it had opened about 29 outlets then it decided to sell out the franchise to KFC Holdings Malaysia Berhad in December 1995. The number of Pizza Hut outlets since then has grown to 72 outlets today. The firm was projected then, to grow at a planned average rate of 10 new outlets per annum for the next 3 years.
Vision:
To be the leading integrated food services group in the Asia Pacific region based on consistent quality products and exceptional customer-focused service.
To be able to meet with intense competition in the fast food industries.
To provide her
History:
The idea of Pizza Hut® was originated in the year 1958 by two college students (Frank and Dan Carney) from Wichita and Kansas, whom were approached by a family friend with the idea of opening a pizza parlour; though the idea was relatively new to most of the Americans at that time but surely not the brothers, whom were quick to foresaw the potential of this new enterprise, though it requires them to borrow about $600 from their mother, with which they purchased some fairly-used equipment and rented a small building on a busy intersection in their home town. The result of such entrepreneurial efforts did not only limited introduction of the first Pizza Hut® restaurant, but also served as the foundation for what has became the largest and most successful pizza restaurant in the world.
Analysis has shown that, over the past four decades, they built a reputation for excellence that has earned them the respect of consumers and industry experts alike. Their products have been voted Number One in countless consumer surveys nationwide; with more than 7,200 units in the U.S. and 3,000 units in more than 86 other countries, among which is Malaysia.
Pizza-Hut’s coming to Malaysian Market
It operations in Malaysia began on the 19th of May, 1982. It opened its first outlet at Yow Chuan Plaza, Kuala Lumpur. Cerebos (a Singapore based-company) was the first owner until after it had opened about 29 outlets then it decided to sell out the franchise to KFC Holdings Malaysia Berhad in December 1995. The number of Pizza Hut outlets since then has grown to 72 outlets today. The firm was projected then, to grow at a planned average rate of 10 new outlets per annum for the next 3 years.
Vision:
To be the leading integrated food services group in the Asia Pacific region based on consistent quality products and exceptional customer-focused service.
To be able to meet with intense competition in the fast food industries.
To provide her
References: John, L.T. (2001). Corporate Strategy http://www.delhibusinessreview.org/v_2n1/dbrv2n1h.pdf Laudon (2002). Essentials of Management Information System, Pearson Education, Prentice Hall Inc. http://www.ypant.co.uk/dept/Business_Studies/Library/A2_work/SWOT%20analysis%20of%20pizza%20hut.pdf FRED, R. D, (2007). Strategic Management: concepts and cases, 11thedition, Pearson Education, Upper Saddle River, New Jersey. http://mgv.mim.edu.my/MMR/9108/910808.Htm