Pizza Hut
ESCUELA SUPERIOR POLITECNICA DEL LITORAL
MARKETING RESEARCH PROJECT “RICAS”
Introduction
The Ecuadorian market is one of the lest markets explored for the multinational enterprise because as we know recently the taxes were growing up and that isn`t for the entrepreneurs interesting to invest the resources in this country. Because they have to invest a lot of money and to recuperate the invest it could be take a lot of time and as we know while invest money taking more time to recuperate it that means a lot of risk and that the last that an entrepreneurs need it.
But in our project we are working whit nestle as we know nestle is a multinational company that the central matrix is ubicated in Vevey, Switzerland is the largest food company in the world measured by revenues.
Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. Nestlé has around 450 factories, operates in 86 countries, and employs around 328,000 people.
Nestle came to Ecuador since 1955 and every years their products have a great acceptance and today we can say that is one of the best companies in the country. We are doing our project using this brand but whit the specific product is called Ricas cookies we want to introduce a new variety of these cookies called Ricas.
We want to add a dressing to the cookies like the manjar, cream cheese, jam.
We expect that this project could help us to take the best decision about which dressing we have to take to put into the cookies and expect the best acceptance from the customers.
Hypothesis of the research
We want to create a new variety of Ricas to satisfy the demand of the customer here in Ecuador. This means that we have a potential market to sell our products.
The problem statement
This will helps us to determine the costumers preferences and purchase intentions for the proposed of new variety of Ricas.
MARKETING RESEARCH PROJECT “RICAS”
Introduction
The Ecuadorian market is one of the lest markets explored for the multinational enterprise because as we know recently the taxes were growing up and that isn`t for the entrepreneurs interesting to invest the resources in this country. Because they have to invest a lot of money and to recuperate the invest it could be take a lot of time and as we know while invest money taking more time to recuperate it that means a lot of risk and that the last that an entrepreneurs need it.
But in our project we are working whit nestle as we know nestle is a multinational company that the central matrix is ubicated in Vevey, Switzerland is the largest food company in the world measured by revenues.
Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. Nestlé has around 450 factories, operates in 86 countries, and employs around 328,000 people.
Nestle came to Ecuador since 1955 and every years their products have a great acceptance and today we can say that is one of the best companies in the country. We are doing our project using this brand but whit the specific product is called Ricas cookies we want to introduce a new variety of these cookies called Ricas.
We want to add a dressing to the cookies like the manjar, cream cheese, jam.
We expect that this project could help us to take the best decision about which dressing we have to take to put into the cookies and expect the best acceptance from the customers.
Hypothesis of the research
We want to create a new variety of Ricas to satisfy the demand of the customer here in Ecuador. This means that we have a potential market to sell our products.
The problem statement
This will helps us to determine the costumers preferences and purchase intentions for the proposed of new variety of Ricas.