Playnow Poster Analysis

“Images have cognitive, emotional, and behavioral effects on audiences (pg. 242).” For example, if we like something and we hear or see something positive about it, it confirms the image we have in our heads. I believe a poster design is the best way to advertise the Company. “Posters provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service (Tolliday).” I want to introduce the design for PlayNow. A poster/flyer that I will have duplicated, laminated and wrapped in other necessary coverings. The poster has plain white background with the PlayNow logo centered with big black letters. Under the play now logo is a smaller variation of the mission statement in place for the company. Beneath the mission statement we see visual images. The visual images are in place for emotional appeal. “If the image of source is realistic, we form an emotional connection to the object (Pg. 243).” Message composition involves composing a single theme or message for the audience to consider. “PlayNow” is the organization message intended to reach the public to persuade viewers to move and be active. It is the first thing that catches your eye on the poster
The PlayNow App helps to locate other users in your area or nearby, connecting you to those who share the same interest in participating in a competitive game or workout. As a kid I had a hard time finding the gym. Being a military brat always moving from place to place, when I got somewhere new I never knew where any gyms where other than the base gyms. I designed This app to allow users to find a gym and other players and opponents in the area of their choosing because finding competitive players in your area can be