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Konsortium Transnasional Berhad (KTB) 1.0 Introduction Konsortium Transnasional Berhad or KTB is Malaysia’s leading and largest public bus operator. Starting with its prominent household brand, TRANSNASIONAL, the company has been around for three decades and established nationwide network which covers bus transportation system operating within Peninsular Malaysia and major towns in Singapore. Its operation mainly focuses on stage (local) and express coach transportation is serviced by more than 1,500 buses which cover around 250 routes. It generates more than 1000 trips daily and provides service to 60 million passengers annually. The company is engaged with latest advancement coach technologies, design and comfort which committed to safe, enjoyable and affordable travel. KTB believes in customer satisfaction through quality products and excellent customer service. As a market leader, KTB has committed in five elements of being Progressive, Innovative, Profitable, Customer Oriented and committed to National Aspirations. Its core values are achieving customers’ satisfaction through quality products and excellent customer service, treating its human resources as valuable asset by providing opportunity to tap maximum potential of each individual, fulfilling shareholders’ expectations by providing good returns for investment, treating suppliers as business partners in promoting mutual progression, conducting business with sincerity and high ethical values and being responsible corporate citizens and contribute to social responsibility. 2.0 Strengths of KTB KTB has few appealing strengths which enable it to claim as the market leader of public bus operator in Malaysia; such as the prominent products and the excellent customer service. Some of them are as follows: i. It demands the largest market share by serving comprehensive nationwide coverage. KTB has bought over major bus operators in every state of Peninsular Malaysia and after the bought over, all stage buses are


References: 1. http://www.ktb.com.my 2. http://www.nice-coaches.com.my 3. http://www.sbstransit.com.sg/ 4. http://www.plusliner.com/ 5. http://www.transnasional.com.my/ 6. http://www.cityliner.com.my/ 7.
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