Porky Hefer Case Study

Porky Hefer is from Johannesburg, South Africa. After finishing his education Hefer went on to work for an art director and executive creative director at different advertising branches in both Johannesburg and New York, he spent 16 years in this business. Some world famous brands he has worked for has been Durex, Nike, Coca-Cola, American Express and BMW. In 2007 he created a creative collection called Animal Farm showing his creative collaborations. Hefer now works at Porky Hefer Design.
Porky Hefer is culturally and environmentally conscious when it comes to his work. Hefer draws a lot of inspiration from his African roots and uses the culture to base his work on. When it comes to the processing of his products he uses the indigenous elements
It is a multifunctional design being both practical and environmentally conscious. The birdwatcher is an idea to satisfy both humans and birds to form a good symbiotic relationship. The product is the shape of a security camera but also has the function of a bird house proving the idea of shape vs function. The functional design is a great idea by creating a product which serves as a perfect experiment without doing a task. When a person sees the shape they believe it is a security feature but it is actually serving as a bird house. This is a very easy product to work with due to its easy application due to the fact that it can apply to basically any surface. This design is the ideal product displaying the transdisciplinary
The shapes of the wooden lights are inspired by common, everyday household items. Some of the designs were based on child spinning tops with similarities such as the grooves around the edges replicating the diverse spinning top designs from around the world, including a replica of the one which Leonardo Di Caprio spun in the movie Inception. The idea behind the designs was to pay homage to the famous designers Charles and Ray Earnes who played important roles inspiring Porky Hefer’s life. Fire Extinguishers
The fire extinguishers are designed to raise awareness of wild fires which have ruined huge amounts of fauna and flora across the Western Cape. The 70 extinguishers are placed at random on Table Mountain to Cape Point carved out of alien trees which were cleared out. The extinguishers have a written up blurb promoting fire wise behaviour. Porky co designed this work with Warren Lewis and they used deep red like original colouring with the black pipe making it a replica and the obvious boldness of normal fire extinguishers.
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