Principal

Group of: Mervat , Salema, Ola, and Noha
MBA Port Said Group

1- Segmentation:
Geographically: Port Said Governorate
Demographically:

Key early years customers should include:
* parents ( Working parents, high income , well educated , good English background)

* Students (3-5 years old ) , disciplined ,who are in need to: --
- Enhance physical, social, intellectual, language and emotional development.
- Have reading, writing and getting them “ready” for school.
- Have a comfort and security environment.

2-Needs & Wants:
Marketing research :
Gathering data (secondary & primary) (Internal &External)
Secondary:
- Like the school student's affairs and waiting list data.
- No of applicants each year.
- School secretaries log of parents complaints.
Primary data:
- Surveys.
- Meetings with parents and other stakeholders.

Analysis:
- To get the outcome of the data gathered.
- To update and improve the services regards to the results.
- To evaluate the current situation. Market research that handle the variables:
Economic:
-The results of these studies usually vary as a function of the time of evaluation (short, medium, or long term) and as a function of the developmental domain that is assessed (linguistic, cognitive, academic learning, social-emotional, and motor development)
- The benefits and the results from the project.
Social: (Education level, women role, marriage age rate, children’s psychosocial development.
Political: (Stability of education system and stability of the country's situations.
Technological : (the level of parents of using and utilizing the technology offered by the school in the communication using emails, wikispaces, websites, drop box face book,….)

Competitive analysis: with main competitors
1 very strong 2 strong 3 neutral 4 weak
Factors
Nile Schools
Alfayrouz schools
Lycee
Alresala
English Language level
1
2
4
3
Fluency
1
1
4
3
Schools tuition
1
2
4
3
Working hours
1
2
1
3
Syllabus
1
2
4
3
Activities offered
1
3
4
3
School climate
1
4
4
3

The objectives:
Getting full capacity classes (28 students per class) in the coming academic year.
By the end of the academic year, raising the level of English fluency and basic skills to those students during the academic year.
By the end of the academic year getting an excellent appraisal out of the parent’s annual survey.
Market Mix:
4 ps
7 ps
4 Cs