Principle of Marketing
Contents Details | No. of pages | Introduction | 2 | The Marketing Mix Strategies * Product * Price * Distribution * Promotion | 491215 | Market Opportunities | 18 | Recommendation | 19 | Conclusion | 21 | References | 22 |
Introduction
Nestle produces a wide range product including milk based products. Nestle is a popular company with subsidiaries across the world in 104 countries .It also is the world largest food and Beverage Company with 71 billion in annual sales. It makes some 800 brand that include instant coffee .Milo is a one of the brand marketing mix of Nestle
Milo can be found in almost all the offices and households. Milo is a milk beverage with chocolate and malt produced by Nestle and originating from Australia. It was developed by Thomas Mayne in 1939 Milo.
Milo was developed in the 1939 year during the depression when many children were not receiving enough nutrients form their daily diet. Milo created by the Thomas Mayne who is a Nestle Industrial Chemist and he created the nutritious beverage using local milk knowledge and Swiss Cocoa expertise. Milo is also manufactured in other countries such as Singapore, Malaysia, China and so many countries in the world.
Nestle business objectivities is to manufacture and market its product in a way that creates value that can be sustained over long term for shareholder, employees, consumer ,business partner in which Nestle operates.
The aim of the creating values for the company include with improve business condition for the firm. The mission and vision statement of Milo is to obtain more reliable and high qualify source of raw material , improved government functioning and regulatory , employed skill and loyal workforce and superior quality products which successfully complete.
Furthermore, Milo is a very well-known product and also has variety of product items under the same brand which is Milo. These are some type of Milo that Nestle have been produce. Example like
Introduction
Nestle produces a wide range product including milk based products. Nestle is a popular company with subsidiaries across the world in 104 countries .It also is the world largest food and Beverage Company with 71 billion in annual sales. It makes some 800 brand that include instant coffee .Milo is a one of the brand marketing mix of Nestle
Milo can be found in almost all the offices and households. Milo is a milk beverage with chocolate and malt produced by Nestle and originating from Australia. It was developed by Thomas Mayne in 1939 Milo.
Milo was developed in the 1939 year during the depression when many children were not receiving enough nutrients form their daily diet. Milo created by the Thomas Mayne who is a Nestle Industrial Chemist and he created the nutritious beverage using local milk knowledge and Swiss Cocoa expertise. Milo is also manufactured in other countries such as Singapore, Malaysia, China and so many countries in the world.
Nestle business objectivities is to manufacture and market its product in a way that creates value that can be sustained over long term for shareholder, employees, consumer ,business partner in which Nestle operates.
The aim of the creating values for the company include with improve business condition for the firm. The mission and vision statement of Milo is to obtain more reliable and high qualify source of raw material , improved government functioning and regulatory , employed skill and loyal workforce and superior quality products which successfully complete.
Furthermore, Milo is a very well-known product and also has variety of product items under the same brand which is Milo. These are some type of Milo that Nestle have been produce. Example like
References: * MBA Projects (2009). Marketing Mix of Milo. Retrieved July 3, 2012, from http://mgmtfunda.com/marketing-mix-4-ps-of-milo/# * AnswersTM (2012). Retrieved July 5, 2012, from http://wiki.answers.com/Q/How_does_nestle_promote_its_products#ixzz1yaOkTroi * A Definition of Advertising (1996). Retrieved July 5, 2012 from http://public.wsu.edu/~taflinge/addefine.html * Kurtz & Boone (14th Ed. ). (2008) Principles of Contemporary Marketing.