It takes an energizer to become aware of problems that arise everywhere. Unless individuals are sensitive to a situation, the problem could not be grasped. Individuals who seek explanations of phenomenon and for some truths look at their environment. Individuals, teams, and agencies often do their searching when the following situations exist:
1. When a difficulty exists. Difficulty gives rise to a need to explore. The difficulty could be felt by the company management, the line workers, or even the consumer. Some signs that difficulties are existing in selling a product are the following:
1. Low sales; 2. Consumer complaints; 3. Low demand; 4. Products unknown; or 5. Consumer thinks it is too expensive, etc
These research topics may be suggested by the difficulty felt by consumers or the companies. Answers to questions like the following could be explored:
1. What could be causing the slow acceptance of the product in the community? 2. What could be the cause of frequent complaints? 3. What practices or idiosyncrasies are considered?
2. When a new problem arises from an old problem. Problem exists, and out of an old problem, a new may evolve. It could be that the solutions to the old problem were inadequate, obsolete, or inappropriate for the time. A new problem may be tackled differently. The new problem could even be quite apart from an old one, but is as founded on an old problem.
3. When a thinker is stimulated by what he reads. Reading a variety of materials could be the source of a problem. The following are usually happened when reading such materials:
1. The reader may come across statements he could not “buy” or accept 2. Curiosity will lead him to experiment further on the subject or on the condition 3. “Thinkers” usually analyze the materials they read. They weigh values, and question occurrences using other