Produce a detailed and linguistically well-informed analysis of the editor's letter from Elle magazine (July 2012) which focuses on the process of ‘synthetic personalisation
Produce a detailed and linguistically well-informed analysis of the editor 's letter from Elle magazine (July 2012) which focuses on the process of ‘synthetic personalisation
What I am going to look like, in relevance to the above question, is the process of synthetic personalisation in the magazine, ELLE (July 2012). I am therefore going to include work produced by Norman Fairclough and his ideas on this process, but also including lexical features, conversationalisation; in which can be spilt up into numerous features combined under this discourse.
Firstly, however, I am going to have to understand the terms in order to produce a detailed and linguistically well-informed analysis of the editor’s letter from said magazine. The first area I am going to focus on is ‘synthetic personalisation’. Fairclough defined this concept as being “a compensatory tendency to give the impression of treating each of the people ‘handled’ en masse as an individual” (Fairclough 2001:52) this therefore it begins to become a process of addressing the mass audience, whilst speaking to them as they were individuals. Thus, showing off an element of conversationalisation, not only that, but it begins to show ideas of informality with the language used throughout articles etc… However when looking deeper into the issue, we begin to see that this is only a cover-up, an attempt to give the impression that they are speaking on an informal, one-to-one basis. This therefore shows elements of manipulation; giving us, as the audience a false sense of intimacy, or fake intimacy (Hoggart 1957) with the writer. Furthermore this begins to signify the phoney sense of belonging we have with the text given, we are not seen as being an individual but as a collective group of people. Fairclough would therefore describe and label the concepts spoken above as conversationalisation.
As we begin to progress, we begin to see a clear difference in both private and public outputs. “People do not expect to
What I am going to look like, in relevance to the above question, is the process of synthetic personalisation in the magazine, ELLE (July 2012). I am therefore going to include work produced by Norman Fairclough and his ideas on this process, but also including lexical features, conversationalisation; in which can be spilt up into numerous features combined under this discourse.
Firstly, however, I am going to have to understand the terms in order to produce a detailed and linguistically well-informed analysis of the editor’s letter from said magazine. The first area I am going to focus on is ‘synthetic personalisation’. Fairclough defined this concept as being “a compensatory tendency to give the impression of treating each of the people ‘handled’ en masse as an individual” (Fairclough 2001:52) this therefore it begins to become a process of addressing the mass audience, whilst speaking to them as they were individuals. Thus, showing off an element of conversationalisation, not only that, but it begins to show ideas of informality with the language used throughout articles etc… However when looking deeper into the issue, we begin to see that this is only a cover-up, an attempt to give the impression that they are speaking on an informal, one-to-one basis. This therefore shows elements of manipulation; giving us, as the audience a false sense of intimacy, or fake intimacy (Hoggart 1957) with the writer. Furthermore this begins to signify the phoney sense of belonging we have with the text given, we are not seen as being an individual but as a collective group of people. Fairclough would therefore describe and label the concepts spoken above as conversationalisation.
As we begin to progress, we begin to see a clear difference in both private and public outputs. “People do not expect to
Bibliography: Baker, P, Ellecein , S (2011) Key terms in discourse analysis 1st ed. Continuum Fairclough, N. (2001) Language and Power. 2nd ed. Essex: Longman. Talbot, M (2003) Language and Power in the Modern World: A Reader. Edinburgh University Press Scannell, P (1996) Radio, Television and Modern Life. Oxford: Blackwell