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Product Life Cycle: Study Guide

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Product Life Cycle: Study Guide
Name: _______________________
Product Life Cycle
Directions: Identify a sports product and describe its progression through the product life cycle. You might want to refer to the Gatorade example in the notes. You will probably need to do some research on your product to answer the questions. Type your answers.
Answer the following questions in detail about your product.

1. Identify and briefly describe your chosen sports product. Be sure to choose only one specific product.
Power Balance Wrist Bands

2. Describe your sports or entertainment product as it progresses through the product life cycle. Be sure to identify which stage your product is currently in. If the product has not reached the decline stage, then project how you

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