* Product Name: Cojico * Sector: Food & Nutrition Cojico (“co” refers to community, “jiko” refers to “kitchen” in the Swahili language) is a community-based service. It is a community kitchen built with shipping containers. It is an equipped 40 feet by 7 feet shipping container where small groups of women, after paying the fee of the membership, come together and share cooking appliances in order to prepare meals for their families and for their neighbors. Cojico’s kitchen is also characterized by the use of the space of the roof for sack gardening which provide vegetables for free for its members.
* Customer segments: Cojico’s important customers are people who live in urban slums. They are the ones for whom Cojico is creating value.
* Description of a working model: Each community kitchen after its setting in the slum will be shared by twenty five women. Based on a rotation schedule, ten out of the twenty five women will be charged of preparing food for the remaining fifteen families for a period of one week. From these ten women, two will be charged of shopping in bulk and collecting money to buy food ingredients from wholesalers, while the eight remaining will be charged of cooking the meals. At the end of each week, another group of ten women from the twenty five will take the responsibility of the kitchen for one week. To make sure everything is going as it should be, Cojico will hire a coordinator who will be responsible for supporting the community kitchen families and providing them with the necessary information about healthy and secure food, and also to make sure that the whole process is going according to a rotation schedule in addition to that is responsible for collecting the payments.
In order to be a member in Cojico’s kitchen, a family has to pay during three years a subscription fee of $120 per year. At the end of this period, the ownership of the kitchen goes to the