Project
ECONPROJECTS
1. Trimester-Long Marketing Plan Project
Form a group of 5 members each, decide on a “fictional” consumer product or service you wish to bring to market. During the course of the Trimester, each of the elements of the marketing plan, coordinating with the text chapter, will be reviewed. At the end of the semester, each group is to present their entire marketing plan to the class.
The following is an outline of this process:
Chapter # | Title | Element of the Marketing Plan Due | 1 | Defining Marketing for the 21st Century | None, group formation and begin the process of selecting the product or service. | 2 | Developing Marketing Strategies and Plans | Formation of groups; first presentation of “product” to instructor for approval. | 3 | Scanning the Marketing Environment, and Forecasting Demand, and Conducting Marketing Research. | Competitive information and environmental scanning project(s) completed and presented for instructor’s review; initial marketing research parameters completed; demand forecasted and target market selections defined. | 4 | Creating Customer Value and Customer Relationships | Students should have completed their value proposition for the fictional product, defined how they will deliver satisfaction, and maintain customer loyalty. | 5 | Analyzing Consumer Markets | Definitive data on the consumer for the product/service including all demographic and other pertinent information obtained and ready for instructor’s approval. | 6 | Analyzing Business Markets | Look at the business markets if any | 7 | Identifying Market Segments and Targets | Specific market segmentation, targeting, and positioning statements by the students. | 8 | Competitive Dynamics | At this point in the semester-long project, students should be prepared to present their competitive analysis. Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their
1. Trimester-Long Marketing Plan Project
Form a group of 5 members each, decide on a “fictional” consumer product or service you wish to bring to market. During the course of the Trimester, each of the elements of the marketing plan, coordinating with the text chapter, will be reviewed. At the end of the semester, each group is to present their entire marketing plan to the class.
The following is an outline of this process:
Chapter # | Title | Element of the Marketing Plan Due | 1 | Defining Marketing for the 21st Century | None, group formation and begin the process of selecting the product or service. | 2 | Developing Marketing Strategies and Plans | Formation of groups; first presentation of “product” to instructor for approval. | 3 | Scanning the Marketing Environment, and Forecasting Demand, and Conducting Marketing Research. | Competitive information and environmental scanning project(s) completed and presented for instructor’s review; initial marketing research parameters completed; demand forecasted and target market selections defined. | 4 | Creating Customer Value and Customer Relationships | Students should have completed their value proposition for the fictional product, defined how they will deliver satisfaction, and maintain customer loyalty. | 5 | Analyzing Consumer Markets | Definitive data on the consumer for the product/service including all demographic and other pertinent information obtained and ready for instructor’s approval. | 6 | Analyzing Business Markets | Look at the business markets if any | 7 | Identifying Market Segments and Targets | Specific market segmentation, targeting, and positioning statements by the students. | 8 | Competitive Dynamics | At this point in the semester-long project, students should be prepared to present their competitive analysis. Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their