M. Kannan
Assistant Professor in Commerce, Kaamadhenu Arts and Science, Sathyamangalam.
Introduction
Tourism is travel for predominantly recreational or leisure purposes with a view to enhancing the knowledge and widening the wisdom of an individual. The World Tourism Organisation defines tourists as “people who travel to and stay in places outside their usual environment for more than twenty four hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.” Tourism has become a popular global leisure activity. Busy schedules and competition for quality life have made travel imperative for relaxation and rejuvenation. Travel has contributed immensely for the enrichment of humanity and caused cultural exchange between different civilisations. Dissemination of ideas, crops, technology, cuisines, etc. resulted due to travel of our ancestors in an urge to explore unknown places. Even today, the best practices are learnt by virtue of tourism, thus changing the configuration of human life. Tourism has been a major social phenomenon of the societies all along. It is widely acknowledged that tourism is one of the world’s largest and fastest-growing industries. India a country with tremendous diversity has a lot to offer in terms of tourism and related activities. In other words heritage site, cultural attractions, beaches, health & wellness like yoga & ayurvedic, Indian cuisine provides for huge potential for the tourism sector in India. As the Travel and Tourism industry holds tremendous potential for India's economy it is included among the Core Sectors of the Indian Economy.
Tourism in Indian context
Tourism in India was seen as a mere service sector for a long time. It has now been recognised as an export