Public Relations
INTRODUCTION
The product I am pitching for is called optic white and is manufactured by personal products, it is a tooth paste and ever since it was introduced to the public it hasn’t been making sales as it was expected as a PR practitioner I have been asked to re peach a proposal on how to make the product sell the peach includes the: 1. 1Backround 2. Problem definition 3. Research objectives 4. Research design 5. Sampling design
BACKGROUND
The name of this tooth paste is optic white and has not been selling well and the reason for that is because it has not been advertised very well and that to other people they were not comfortable with it and were not very happy with the product and that is the reason the product hasn’t been making sales as it was expected to do and to the survey I’ve been making I found out that the product would sell to the middle class people and students in varsity reason being that it is quite expensive and it’s for people who cannot afford dentist to clean their teeth all the time or monthly visits to them but still need to have their teeth in perfect condition
The toothpaste is supposed to be in shelves or possible place where the stakeholders can buy so I viewed and asked around for the product went around Johannesburg and Cape Town to ask convey a research about the product and found out that not everyone knows about it and the proposal is written at the offices after going around to gather the information that is written below.
There are many tooth pastes on the shelves the previous advertisers just could not come with a catchy advert and I am about to come with that catchy and vibey image, first of all because this is a new and classy product it cannot be in an * ordinary container it has to be different because it is a w
hitener and the owner can use it any time after eating it has to be small and can fit in a hand bag or smoking can also damage teeth it must be able to fit in a pocket or
The product I am pitching for is called optic white and is manufactured by personal products, it is a tooth paste and ever since it was introduced to the public it hasn’t been making sales as it was expected as a PR practitioner I have been asked to re peach a proposal on how to make the product sell the peach includes the: 1. 1Backround 2. Problem definition 3. Research objectives 4. Research design 5. Sampling design
BACKGROUND
The name of this tooth paste is optic white and has not been selling well and the reason for that is because it has not been advertised very well and that to other people they were not comfortable with it and were not very happy with the product and that is the reason the product hasn’t been making sales as it was expected to do and to the survey I’ve been making I found out that the product would sell to the middle class people and students in varsity reason being that it is quite expensive and it’s for people who cannot afford dentist to clean their teeth all the time or monthly visits to them but still need to have their teeth in perfect condition
The toothpaste is supposed to be in shelves or possible place where the stakeholders can buy so I viewed and asked around for the product went around Johannesburg and Cape Town to ask convey a research about the product and found out that not everyone knows about it and the proposal is written at the offices after going around to gather the information that is written below.
There are many tooth pastes on the shelves the previous advertisers just could not come with a catchy advert and I am about to come with that catchy and vibey image, first of all because this is a new and classy product it cannot be in an * ordinary container it has to be different because it is a w
hitener and the owner can use it any time after eating it has to be small and can fit in a hand bag or smoking can also damage teeth it must be able to fit in a pocket or