Pulmuone's Corporate Social Responsibility
PULMUONE
A way to feed “My family” safe food
BACKSTORY
Pulmuone is a famous Korean food-related company that focuses its business on producing healthy food such as tofu, vegetable juice, and bean sprout etc. In 2004, one of Pulmuone’s suppliers had confessed that it had scattered pesticides on vegetables to look good. In addition to Pulmuone’s incident, other food-related business revealed unsafe issues. As a result, Pulmuone’s sales had dropped down. Consumers’ distrust in food industry was an important issue to be addressed in order to safeguard Pulmuone’s sustainability, especially regarding stakeholder factor.
CHALLENGE
How Pulmuone would prove to its stakeholders that it is producing fresh and healthful food products that “My family” can have?
KEY MOVES Vegetables
Pulmuone firstly set up a strict standard for fresh and organic vegetables. It screened vegetables, checking whether they contained residues of toxic substances. In addition, Pulmuone does not take vegetables that can be controversial regarding consumers’ safety concerns. For vegetables from Korea, where the company’s headquarter is located, Pulmuone’s administrator directly evaluates at production site. Also, imported vegetables must have certified organic food mark from the native government. For example, Pulmuone’s best selling bean sprouts are only imported from Manju, China, which is famous for beans. Through native contract farming, beans are certified by Organic Food Development Center in China.
Additives
To enhance natural taste, smell and appearance of food, Pulmuone does not use chemical preservatives, even though it will make expiration date much shorter. In inevitable situations such as when increasing food’s nutrition, it uses natural additives, that were tested and certified at Pulmuone’s Scientific Committee.
Quality Control
Food products need to satisfy quality control standards such as ISO (International Organization for Standardization) or HACCP (Hazard
A way to feed “My family” safe food
BACKSTORY
Pulmuone is a famous Korean food-related company that focuses its business on producing healthy food such as tofu, vegetable juice, and bean sprout etc. In 2004, one of Pulmuone’s suppliers had confessed that it had scattered pesticides on vegetables to look good. In addition to Pulmuone’s incident, other food-related business revealed unsafe issues. As a result, Pulmuone’s sales had dropped down. Consumers’ distrust in food industry was an important issue to be addressed in order to safeguard Pulmuone’s sustainability, especially regarding stakeholder factor.
CHALLENGE
How Pulmuone would prove to its stakeholders that it is producing fresh and healthful food products that “My family” can have?
KEY MOVES Vegetables
Pulmuone firstly set up a strict standard for fresh and organic vegetables. It screened vegetables, checking whether they contained residues of toxic substances. In addition, Pulmuone does not take vegetables that can be controversial regarding consumers’ safety concerns. For vegetables from Korea, where the company’s headquarter is located, Pulmuone’s administrator directly evaluates at production site. Also, imported vegetables must have certified organic food mark from the native government. For example, Pulmuone’s best selling bean sprouts are only imported from Manju, China, which is famous for beans. Through native contract farming, beans are certified by Organic Food Development Center in China.
Additives
To enhance natural taste, smell and appearance of food, Pulmuone does not use chemical preservatives, even though it will make expiration date much shorter. In inevitable situations such as when increasing food’s nutrition, it uses natural additives, that were tested and certified at Pulmuone’s Scientific Committee.
Quality Control
Food products need to satisfy quality control standards such as ISO (International Organization for Standardization) or HACCP (Hazard